adform.com

Fetch Details

First Fetch	2021-06-10T10:06:49+00:00
Last Fetch	2026-03-06T08:06:37+00:00
Fetch Status	Ok

Fetch Requests (1)

Last Fetch

Fetched	2026-03-06T08:06:37+00:00
URL	https://adform.com/sellers.json
Content Type	application/json
Hash	3f9d95f534d830608cd4103baef0d9e99ffa32ca4021f01cce2bc60cf701d88a
SimHash	f81e986dedec

Sellers.json Details

Version	1.0
Contact Email	publishers@adform.com
Contact Address	Adform A/S, Wildersgade 10B, 1, 1408 Copenhagen, Denmark
TAG-ID	9f5210a2f0999e32

Current Sellers

Breakdown of the ad seller records from adform.com's sellers.json file. Sellers can represent publishers, intermediaries, or both. They may have public ownership information, or be marked as confidential.

Ownership	Publisher	Intermediary	Both	Total
Public	305	233	90	628
Confidential	0	16	0	16
Total	305	249	90	644

Missing Sellers

Sellers that were present in previously fetched versions of adform.com's sellers.json file, but were missing from the last successfully fetched file.

Ownership	Publisher	Intermediary	Both	Total
Public	12	13	0	25
Confidential	0	0	0	0
Total	12	13	0	25

Warnings

Code	Description	Count
sellers_invalid_domains	Invalid sellers[].domain field.	3
sellers_missing_domains	Missing sellers[].domain field.	123
sellers_subdomain_domains	Subdomain sellers[].domain field.	6

Seller Profiles

Sellers are profiled based on the sites (ads.txt) and app developers (app-ads.txt) that authorize them. Profiles are recalculated periodically, so may not incorporate recent changes.

Authorized Sellers

The number of current adform.com sellers authorized by at least one site or app developer, broken down by the declared relationship.

Resource	Direct	Reseller	All
ads.txt	414	327	551
app-ads.txt	234	268	382

Expected Types

Comparison between the declared types of current adform.com sellers and their expected types, based on the relationships declared by the sites and app developers that authorize them.

Expected Type	Publisher	Intermediary	Both
Publisher	186	23	15
Intermediary	13	99	16
Both	38	107	57

Profile Warnings

Description	Count
Authorized direct by multiple owners.	330
Type doesn't match expected type.	212
Not authorized by any known site/app.	90
Domain doesn't match expected domain.	37

Authorizing Entities

The number of sites (ads.txt) and app developers (app-ads.txt) that authorize accounts from adform.com, broken down by the declared relationship.

Resource	Direct	Reseller	All
ads.txt	105,922	201,258	206,418
app-ads.txt	21,377	89,697	92,015

Owned Sellers

Sellers from other ad systems that list adform.com as the owner domain.

Status	Publisher	Intermediary	Both	Total
Ok	2	35	2	39
Missing	1	102	3	106
Total	3	137	5	145