adform.com

Fetch Details

First Fetch	2021-06-10T10:06:49+00:00
Last Fetch	2024-10-11T08:06:24+00:00
Fetch Status	Ok

Fetch Requests (1)

Last Fetch

Fetched	2024-10-11T08:06:24+00:00
URL	https://adform.com/sellers.json
Content Type	application/json
Hash	5932c4a2c32fe868a82252b9255983fffadb582daf48865b5f7e1af8e52aad87
SimHash	f81c9c6da5ec

Sellers.json Details

Version	1.0
Contact Email	publishers@adform.com
Contact Address	Adform A/S, Wildersgade 10B, 1, 1408 Copenhagen, Denmark
TAG-ID	9f5210a2f0999e32

Current Sellers

Breakdown of the ad seller records from adform.com's sellers.json file. Sellers can represent publishers, intermediaries, or both. They may have public ownership information, or be marked as confidential.

Ownership	Publisher	Intermediary	Both	Total
Public	257	206	73	536
Confidential	0	13	0	13
Total	257	219	73	549

Missing Sellers

Sellers that were present in previously fetched versions of adform.com's sellers.json file, but were missing from the last successfully fetched file.

Ownership	Publisher	Intermediary	Both	Total
Public	8	11	0	19
Confidential	0	0	0	0
Total	8	11	0	19

Warnings

Code	Description	Count
sellers_invalid_domains	Invalid sellers[].domain field.	2
sellers_missing_domains	Missing sellers[].domain field.	135
sellers_subdomain_domains	Subdomain sellers[].domain field.	6

Seller Profiles

Sellers are profiled based on the sites (ads.txt) and app developers (app-ads.txt) that authorize them. Profiles are recalculated periodically, so may not incorporate recent changes.

Authorized Sellers

The number of current adform.com sellers authorized by at least one site or app developer, broken down by the declared relationship.

Resource	Direct	Reseller	All
ads.txt	370	275	476
app-ads.txt	188	221	308

Expected Types

Comparison between the declared types of current adform.com sellers and their expected types, based on the relationships declared by the sites and app developers that authorize them.

Expected Type	Publisher	Intermediary	Both
Publisher	161	27	12
Intermediary	12	78	9
Both	27	100	51

Profile Warnings

Description	Count
Authorized direct by multiple owners.	310
Type doesn't match expected type.	187
Not authorized by any known site/app.	72
Domain doesn't match expected domain.	24

Authorizing Entities

The number of sites (ads.txt) and app developers (app-ads.txt) that authorize accounts from adform.com, broken down by the declared relationship.

Resource	Direct	Reseller	All
ads.txt	88,764	193,190	198,939
app-ads.txt	19,731	69,406	71,952

Owned Sellers

Sellers from other ad systems that list adform.com as the owner domain.

Status	Publisher	Intermediary	Both	Total
Ok	1	16	1	18
Missing	1	4	1	6
Total	2	20	2	24