adform.com

Fetch Details

First Fetch	2021-06-10T10:06:49+00:00
Last Fetch	2024-04-25T08:05:48+00:00
Fetch Status	Ok

Fetch Requests (1)

Last Fetch

Fetched	2024-04-25T08:05:48+00:00
URL	https://adform.com/sellers.json
Content Type	application/json
Hash	1a513a05e0baca6db8e57b8f5588055baafdfd985936cb432ef6862c82ae83a7
SimHash	f81c9c6da5ec

Sellers.json Details

Version	1.0
Contact Email	publishers@adform.com
Contact Address	Adform A/S, Wildersgade 10B, 1, 1408 Copenhagen, Denmark
TAG-ID	9f5210a2f0999e32

Current Sellers

Breakdown of the ad seller records from adform.com's sellers.json file. Sellers can represent publishers, intermediaries, or both. They may have public ownership information, or be marked as confidential.

Ownership	Publisher	Intermediary	Both	Total
Public	248	192	69	509
Confidential	0	13	0	13
Total	248	205	69	522

Missing Sellers

Sellers that were present in previously fetched versions of adform.com's sellers.json file, but were missing from the last successfully fetched file.

Ownership	Publisher	Intermediary	Both	Total
Public	8	11	0	19
Confidential	0	0	0	0
Total	8	11	0	19

Warnings

Code	Description	Count
sellers_invalid_domains	Invalid sellers[].domain field.	2
sellers_missing_domains	Missing sellers[].domain field.	135
sellers_subdomain_domains	Subdomain sellers[].domain field.	6

Seller Profiles

Sellers are profiled based on the sites (ads.txt) and app developers (app-ads.txt) that authorize them. Profiles are recalculated periodically, so may not incorporate recent changes.

Authorized Sellers

The number of current adform.com sellers authorized by at least one site or app developer, broken down by the declared relationship.

Resource	Direct	Reseller	All
ads.txt	352	262	456
app-ads.txt	172	208	289

Expected Types

Comparison between the declared types of current adform.com sellers and their expected types, based on the relationships declared by the sites and app developers that authorize them.

Expected Type	Publisher	Intermediary	Both
Publisher	157	27	10
Intermediary	12	78	8
Both	28	87	50

Profile Warnings

Description	Count
Authorized direct by multiple owners.	301
Type doesn't match expected type.	172
Not authorized by any known site/app.	65
Domain doesn't match expected domain.	19

Authorizing Entities

The number of sites (ads.txt) and app developers (app-ads.txt) that authorize accounts from adform.com, broken down by the declared relationship.

Resource	Direct	Reseller	All
ads.txt	90,525	198,717	205,024
app-ads.txt	17,837	63,604	66,284

Owned Sellers

Sellers from other ad systems that list adform.com as the owner domain.

Status	Publisher	Intermediary	Both	Total
Ok	1	17	1	19
Missing	1	3	1	5
Total	2	20	2	24