rubiconproject.com

Fetch Details

First Fetch	2021-06-10T10:58:16+00:00
Last Fetch	2025-04-29T11:02:37+00:00
Fetch Status	Ok

Fetch Requests (1)

Last Fetch

Fetched	2025-04-29T11:02:37+00:00
URL	https://rubiconproject.com/sellers.json
Content Type	application/json
Hash	0b8d61793ff279cfdcab09f69c999dd2fb390e6c647dff2b223e3d0ee335ef7f
SimHash	fb49db2879e4

Sellers.json Details

Version	1.0
Contact Email	sellers.json@rubiconproject.com
Contact Address	6080 Center Drive, Suite 400, Los Angeles, CA 90045
TAG-ID	0bfd66d529a55807

Current Sellers

Breakdown of the ad seller records from rubiconproject.com's sellers.json file. Sellers can represent publishers, intermediaries, or both. They may have public ownership information, or be marked as confidential.

Ownership	Publisher	Intermediary	Both	Total
Public	1,505	1,757	83	3,345
Confidential	0	0	0	0
Total	1,505	1,757	83	3,345

Missing Sellers

Sellers that were present in previously fetched versions of rubiconproject.com's sellers.json file, but were missing from the last successfully fetched file.

Ownership	Publisher	Intermediary	Both	Total
Public	495	509	9	1,013
Confidential	0	0	0	0
Total	495	509	9	1,013

Warnings

Code	Description	Count
sellers_missing_domains	Missing sellers[].domain field.	1

Seller Profiles

Sellers are profiled based on the sites (ads.txt) and app developers (app-ads.txt) that authorize them. Profiles are recalculated periodically, so may not incorporate recent changes.

Authorized Sellers

The number of current rubiconproject.com sellers authorized by at least one site or app developer, broken down by the declared relationship.

Resource	Direct	Reseller	All
ads.txt	2,644	1,208	2,951
app-ads.txt	1,615	967	1,991

Expected Types

Comparison between the declared types of current rubiconproject.com sellers and their expected types, based on the relationships declared by the sites and app developers that authorize them.

Expected Type	Publisher	Intermediary	Both
Publisher	1,070	732	13
Intermediary	26	266	6
Both	240	700	63

Profile Warnings

Description	Count
Authorized direct by multiple owners.	2,012
Type doesn't match expected type.	1,717
Domain doesn't match expected domain.	453
Not authorized by any known site/app.	229

Authorizing Entities

The number of sites (ads.txt) and app developers (app-ads.txt) that authorize accounts from rubiconproject.com, broken down by the declared relationship.

Resource	Direct	Reseller	All
ads.txt	266,520	283,854	340,010
app-ads.txt	53,880	115,584	116,875

Owned Sellers

Sellers from other ad systems that list rubiconproject.com as the owner domain.

Status	Publisher	Intermediary	Both	Total
Ok	8	57	3	68
Missing	3	6	2	11
Total	11	63	5	79