rubiconproject.com

Details for ad system rubiconproject.com

Sellers.json

Fetch Details

First Fetch2021-06-10T10:58:16+00:00
Last Fetch2026-03-10T11:20:35+00:00
Fetch StatusOk

Fetch Requests (1)

URL https://rubiconproject.com/sellers.json
ResultSellers.json Found.

Last Fetch

Fetched2026-03-10T11:20:35+00:00
URL https://rubiconproject.com/sellers.json
Content Type application/json
Hash 5921272195b33dc9a9507ec2d74c9d72863b59e804bd84e018b50eae88b9f5c2
SimHash fb49db2979e4

Sellers.json Details

Version1.0
Contact Emailsellers.json@rubiconproject.com
Contact Address6080 Center Drive, Suite 400, Los Angeles, CA 90045
TAG-ID0bfd66d529a55807

Current Sellers

Breakdown of the ad seller records from rubiconproject.com's sellers.json file. Sellers can represent publishers, intermediaries, or both. They may have public ownership information, or be marked as confidential.

Ownership Publisher Intermediary Both Total
Public 1,481 1,670 94 3,245
Confidential 0 0 0 0
Total 1,481 1,670 94 3,245

Missing Sellers

Sellers that were present in previously fetched versions of rubiconproject.com's sellers.json file, but were missing from the last successfully fetched file.

Ownership Publisher Intermediary Both Total
Public 730 688 11 1,429
Confidential 0 0 0 0
Total 730 688 11 1,429

Warnings

Code Description Count
sellers_missing_domains Missing sellers[].domain field. 3

Seller Profiles

Sellers are profiled based on the sites (ads.txt) and app developers (app-ads.txt) that authorize them. Profiles are recalculated periodically, so may not incorporate recent changes.

Authorized Sellers

The number of current rubiconproject.com sellers authorized by at least one site or app developer, broken down by the declared relationship.

Resource Direct Reseller All
ads.txt 2,515 1,178 2,824
app-ads.txt 1,640 933 2,003

Expected Types

Comparison between the declared types of current rubiconproject.com sellers and their expected types, based on the relationships declared by the sites and app developers that authorize them.

Expected Type Publisher Intermediary Both
Publisher 1,099 669 17
Intermediary 16 276 4
Both 218 666 71

Profile Warnings

Description Count
Authorized direct by multiple owners. 1,884
Type doesn't match expected type. 1,590
Domain doesn't match expected domain. 448
Not authorized by any known site/app. 209

Authorizing Entities

The number of sites (ads.txt) and app developers (app-ads.txt) that authorize accounts from rubiconproject.com, broken down by the declared relationship.

Resource Direct Reseller All
ads.txt 269,608 297,988 343,305
app-ads.txt 66,980 132,421 133,767

Owned Sellers

Sellers from other ad systems that list rubiconproject.com as the owner domain.

Status Publisher Intermediary Both Total
Ok 9 69 3 81
Missing 4 80 3 87
Total 13 149 6 168