taboola.com

Fetch Details

First Fetch	2021-06-10T11:02:05+00:00
Last Fetch	2024-04-24T11:51:12+00:00
Fetch Status	Ok

Fetch Requests (1)

Last Fetch

Fetched	2024-04-24T11:51:12+00:00
URL	https://taboola.com/sellers.json
Redirect	https://www.taboola.com/sellers.json
Content Type	application/json
Hash	37a67a4ab2eed40d29b26b4049ae763923fe57d069aa319884f0b5a3fbd0fe4a
SimHash	b811646eeda1

Sellers.json Details

Version	1.0
Contact Email	sellers.json@taboola.com
TAG-ID	c228e6794e811952

Current Sellers

Breakdown of the ad seller records from taboola.com's sellers.json file. Sellers can represent publishers, intermediaries, or both. They may have public ownership information, or be marked as confidential.

Ownership	Publisher	Intermediary	Both	Total
Public	16,300	1,800	24	18,124
Confidential	0	0	0	0
Total	16,300	1,800	24	18,124

Missing Sellers

Sellers that were present in previously fetched versions of taboola.com's sellers.json file, but were missing from the last successfully fetched file.

Ownership	Publisher	Intermediary	Both	Total
Public	28,735	9,029	8	37,772
Confidential	0	0	0	0
Total	28,735	9,029	8	37,772

Warnings

Code	Description	Count
sellers_url_domains	Url sellers[].domain field.	784
sellers_invalid_domains	Invalid sellers[].domain field.	164
sellers_missing_domains	Missing sellers[].domain field.	1
sellers_subdomain_domains	Subdomain sellers[].domain field.	752

Seller Profiles

Sellers are profiled based on the sites (ads.txt) and app developers (app-ads.txt) that authorize them. Profiles are recalculated periodically, so may not incorporate recent changes.

Authorized Sellers

The number of current taboola.com sellers authorized by at least one site or app developer, broken down by the declared relationship.

Resource	Direct	Reseller	All
ads.txt	9,905	622	10,129
app-ads.txt	3,549	55	3,555

Expected Types

Comparison between the declared types of current taboola.com sellers and their expected types, based on the relationships declared by the sites and app developers that authorize them.

Expected Type	Publisher	Intermediary	Both
Publisher	9,816	533	9
Intermediary	8	216	0
Both	311	77	13

Profile Warnings

Description	Count
Not authorized by any known site/app.	7,141
Authorized direct by multiple owners.	4,244
Domain doesn't match expected domain.	3,645
Type doesn't match expected type.	938

Authorizing Entities

The number of sites (ads.txt) and app developers (app-ads.txt) that authorize accounts from taboola.com, broken down by the declared relationship.

Resource	Direct	Reseller	All
ads.txt	65,948	12,460	70,347
app-ads.txt	14,475	2,256	15,493

Owned Sellers

Sellers from other ad systems that list taboola.com as the owner domain.

Status	Publisher	Intermediary	Both	Total
Ok	9	74	7	90
Missing	3	25	3	31
Total	12	99	10	121