taboola.com

Details for ad system taboola.com

Sellers.json

Fetch Details

First Fetch2021-06-10T11:02:05+00:00
Last Fetch2025-02-12T12:34:04+00:00
Fetch StatusOk

Fetch Requests (1)

URL https://taboola.com/sellers.json
ResultSellers.json Found.

Last Fetch

Fetched2025-02-12T12:34:04+00:00
URL https://taboola.com/sellers.json
Redirect https://www.taboola.com/sellers.json
Content Type application/json
Hash f2b3b6e96737db3997e6e564e8b7de78a4c33172883618188b4f7ba1837661c0
SimHash b811e466eda1

Sellers.json Details

Version1.0
Contact Emailsellers.json@taboola.com
TAG-IDc228e6794e811952

Current Sellers

Breakdown of the ad seller records from taboola.com's sellers.json file. Sellers can represent publishers, intermediaries, or both. They may have public ownership information, or be marked as confidential.

Ownership Publisher Intermediary Both Total
Public 16,769 1,508 30 18,307
Confidential 0 0 0 0
Total 16,769 1,508 30 18,307

Missing Sellers

Sellers that were present in previously fetched versions of taboola.com's sellers.json file, but were missing from the last successfully fetched file.

Ownership Publisher Intermediary Both Total
Public 34,466 9,958 14 44,438
Confidential 0 0 0 0
Total 34,466 9,958 14 44,438

Warnings

Code Description Count
sellers_url_domains Url sellers[].domain field. 914
sellers_invalid_domains Invalid sellers[].domain field. 339
sellers_missing_domains Missing sellers[].domain field. 3
sellers_subdomain_domains Subdomain sellers[].domain field. 921

Errors

Code Description Count
sellers_duplicate_ids Duplicate sellers[].seller_id field. 11

Seller Profiles

Sellers are profiled based on the sites (ads.txt) and app developers (app-ads.txt) that authorize them. Profiles are recalculated periodically, so may not incorporate recent changes.

Authorized Sellers

The number of current taboola.com sellers authorized by at least one site or app developer, broken down by the declared relationship.

Resource Direct Reseller All
ads.txt 9,217 805 9,673
app-ads.txt 3,664 70 3,676

Expected Types

Comparison between the declared types of current taboola.com sellers and their expected types, based on the relationships declared by the sites and app developers that authorize them.

Expected Type Publisher Intermediary Both
Publisher 9,474 389 11
Intermediary 7 447 1
Both 258 81 13

Profile Warnings

Description Count
Not authorized by any known site/app. 7,626
Authorized direct by multiple owners. 4,232
Domain doesn't match expected domain. 3,616
Type doesn't match expected type. 747

Authorizing Entities

The number of sites (ads.txt) and app developers (app-ads.txt) that authorize accounts from taboola.com, broken down by the declared relationship.

Resource Direct Reseller All
ads.txt 60,489 13,933 65,630
app-ads.txt 15,913 2,396 16,990

Owned Sellers

Sellers from other ad systems that list taboola.com as the owner domain.

Status Publisher Intermediary Both Total
Ok 16 76 14 106
Missing 3 38 3 44
Total 19 114 17 150