taboola.com

Fetch Details

First Fetch	2021-06-10T11:02:05+00:00
Last Fetch	2026-03-14T11:44:06+00:00
Fetch Status	Ok

Fetch Requests (1)

Last Fetch

Fetched	2026-03-14T11:44:06+00:00
URL	https://taboola.com/sellers.json
Redirect	https://www.taboola.com/sellers.json
Content Type	application/json
Hash	c9599f402aafcd79da992abf2d20da3537fee6ac8ceb72b174818878476c2e99
SimHash	f01183a4ede0

Sellers.json Details

Version	1.0
Contact Email	sellers.json@taboola.com
TAG-ID	c228e6794e811952

Current Sellers

Breakdown of the ad seller records from taboola.com's sellers.json file. Sellers can represent publishers, intermediaries, or both. They may have public ownership information, or be marked as confidential.

Ownership	Publisher	Intermediary	Both	Total
Public	17,401	1,315	11	18,727
Confidential	0	0	0	0
Total	17,401	1,315	11	18,727

Missing Sellers

Sellers that were present in previously fetched versions of taboola.com's sellers.json file, but were missing from the last successfully fetched file.

Ownership	Publisher	Intermediary	Both	Total
Public	45,946	11,214	10	57,170
Confidential	0	0	0	0
Total	45,946	11,214	10	57,170

Warnings

Code	Description	Count
sellers_url_domains	Url sellers[].domain field.	1,431
sellers_invalid_domains	Invalid sellers[].domain field.	730
sellers_missing_domains	Missing sellers[].domain field.	10
sellers_subdomain_domains	Subdomain sellers[].domain field.	2,066

Errors

Code	Description	Count
sellers_duplicate_ids	Duplicate sellers[].seller_id field.	2,471

Seller Profiles

Sellers are profiled based on the sites (ads.txt) and app developers (app-ads.txt) that authorize them. Profiles are recalculated periodically, so may not incorporate recent changes.

Authorized Sellers

The number of current taboola.com sellers authorized by at least one site or app developer, broken down by the declared relationship.

Resource	Direct	Reseller	All
ads.txt	8,024	748	8,444
app-ads.txt	2,831	66	2,841

Expected Types

Comparison between the declared types of current taboola.com sellers and their expected types, based on the relationships declared by the sites and app developers that authorize them.

Expected Type	Publisher	Intermediary	Both
Publisher	8,420	266	4
Intermediary	9	411	0
Both	237	85	7

Profile Warnings

Description	Count
Not authorized by any known site/app.	9,288
Domain doesn't match expected domain.	3,711
Authorized direct by multiple owners.	2,641
Type doesn't match expected type.	601

Authorizing Entities

The number of sites (ads.txt) and app developers (app-ads.txt) that authorize accounts from taboola.com, broken down by the declared relationship.

Resource	Direct	Reseller	All
ads.txt	66,163	13,001	70,938
app-ads.txt	20,675	2,758	21,992

Owned Sellers

Sellers from other ad systems that list taboola.com as the owner domain.

Status	Publisher	Intermediary	Both	Total
Ok	28	96	11	135
Missing	8	120	5	133
Total	36	216	16	268