taboola.com

Fetch Details

First Fetch	2021-06-10T11:02:05+00:00
Last Fetch	2023-09-24T10:56:40+00:00
Fetch Status	Ok

Fetch Requests (1)

Last Fetch

Fetched	2023-09-24T10:56:40+00:00
URL	https://taboola.com/sellers.json
Redirect	https://www.taboola.com/sellers.json
Content Type	application/json
Hash	e27a0e33d8515fd303a5a7da7d0caf2ca7a9db52d037d5513d9d27ea1db72ca8
SimHash	b831a168fd91

Sellers.json Details

Version	1.0
Contact Email	sellers.json@taboola.com
TAG-ID	c228e6794e811952

Current Sellers

Breakdown of the ad seller records from taboola.com's sellers.json file. Sellers can represent publishers, intermediaries, or both. They may have public ownership information, or be marked as confidential.

Ownership	Publisher	Intermediary	Both	Total
Public	16,098	2,131	25	18,254
Confidential	0	0	0	0
Total	16,098	2,131	25	18,254

Missing Sellers

Sellers that were present in previously fetched versions of taboola.com's sellers.json file, but were missing from the last successfully fetched file.

Ownership	Publisher	Intermediary	Both	Total
Public	24,189	8,155	6	32,350
Confidential	0	0	0	0
Total	24,189	8,155	6	32,350

Warnings

Code	Description	Count
sellers_url_domains	Url sellers[].domain field.	717
sellers_invalid_domains	Invalid sellers[].domain field.	183
sellers_subdomain_domains	Subdomain sellers[].domain field.	604

Errors

Code	Description	Count
sellers_duplicate_ids	Duplicate sellers[].seller_id field.	1,683

Seller Profiles

Sellers are profiled based on the sites (ads.txt) and app developers (app-ads.txt) that authorize them. Profiles are recalculated periodically, so may not incorporate recent changes.

Authorized Sellers

The number of current taboola.com sellers authorized by at least one site or app developer, broken down by the declared relationship.

Resource	Direct	Reseller	All
ads.txt	10,545	571	10,662
app-ads.txt	2,912	62	2,918

Expected Types

Comparison between the declared types of current taboola.com sellers and their expected types, based on the relationships declared by the sites and app developers that authorize them.

Expected Type	Publisher	Intermediary	Both
Publisher	10,014	688	9
Intermediary	5	111	0
Both	357	88	14

Profile Warnings

Description	Count
Not authorized by any known site/app.	6,968
Authorized direct by multiple owners.	4,754
Domain doesn't match expected domain.	3,879
Type doesn't match expected type.	1,147

Authorizing Entities

The number of sites (ads.txt) and app developers (app-ads.txt) that authorize accounts from taboola.com, broken down by the declared relationship.

Resource	Direct	Reseller	All
ads.txt	68,455	12,810	72,939
app-ads.txt	13,577	2,601	14,712

Owned Sellers

Sellers from other ad systems that list taboola.com as the owner domain.

Status	Publisher	Intermediary	Both	Total
Ok	10	69	7	86
Missing	1	17	3	21
Total	11	86	10	107