Details for ad system


Fetch Details

First Fetch2021-06-10T11:05:18+00:00
Last Fetch2023-06-05T10:09:26+00:00
Fetch StatusOk

Fetch Requests (1)

ResultSellers.json Found.

Last Fetch

Content Type application/json
Hash e9be19198b263bf450c776544b9216c821cfaccb4124e093ca7d16d1b6ed6c58
SimHash 273d8529ade2

Sellers.json Details

Contact AddressNew York, NY

Current Sellers

Breakdown of the ad seller records from's sellers.json file. Sellers can represent publishers, intermediaries, or both. They may have public ownership information, or be marked as confidential.

Ownership Publisher Intermediary Both Total
Public 625 97 0 722
Confidential 0 0 0 0
Total 625 97 0 722


Code Description Count
sellers_subdomain_domains Subdomain sellers[].domain field. 11


Code Description Count
sellers_duplicate_ids Duplicate sellers[].seller_id field. 10

Seller Profiles

Sellers are profiled based on the sites (ads.txt) and app developers (app-ads.txt) that authorize them. Profiles are recalculated periodically, so may not incorporate recent changes.

Authorized Sellers

The number of current sellers authorized by at least one site or app developer, broken down by the declared relationship.

Resource Direct Reseller All
ads.txt 36 16 44
app-ads.txt 120 25 135

Expected Types

Comparison between the declared types of current sellers and their expected types, based on the relationships declared by the sites and app developers that authorize them.

Expected Type Publisher Intermediary Both
Publisher 101 10 0
Intermediary 2 14 0
Both 2 9 0

Profile Warnings

Description Count
Not authorized by any known site/app. 584
Authorized direct by multiple owners. 76
Type doesn't match expected type. 23
Domain doesn't match expected domain. 6

Authorizing Entities

The number of sites (ads.txt) and app developers (app-ads.txt) that authorize accounts from, broken down by the declared relationship.

Resource Direct Reseller All
ads.txt 1,169 189,957 190,085
app-ads.txt 3,005 69,132 69,378

Owned Sellers

Sellers from other ad systems that list as the owner domain.

Status Publisher Intermediary Both Total
Ok 13 46 10 69
Missing 0 12 1 13
Total 13 58 11 82