yahoo.com
Details for ad system yahoo.com
Sellers.json
Fetch Details
| Alternate Domains | aol.co.uk aol.de yaoo.com yahooinc.com aol.com |
| First Fetch | 2021-06-10T11:07:08+00:00 |
| Last Fetch | 2025-05-13T12:58:32+00:00 |
| Fetch Status | Ok |
Fetch Requests (1)
| URL | https://yahoo.com/sellers.json |
| Result | Sellers.json Found. |
Last Fetch
| Fetched | 2025-05-13T12:58:32+00:00 |
| URL | https://yahoo.com/sellers.json |
| Redirect | https://www.yahoo.com/sellers.json |
| Content Type | application/json |
| Hash | 2328911225899aff9ba4546a7bbac2882b5c166cb72e8eb0d3a27150717058f8 |
| SimHash | 35a59690b509 |
Sellers.json Details
| Version | 1 |
| Contact Email | sellersjson@yahooinc.com |
| TAG-ID | e1a5b5b6e3255540 |
Current Sellers
Breakdown of the ad seller records from yahoo.com's sellers.json file. Sellers can represent publishers, intermediaries, or both. They may have public ownership information, or be marked as confidential.
| Ownership | Publisher | Intermediary | Both | Total |
|---|---|---|---|---|
| Public | 314 | 14 | 4 | 332 |
| Confidential | 0 | 0 | 0 | 0 |
| Total | 314 | 14 | 4 | 332 |
Missing Sellers
Sellers that were present in previously fetched versions of yahoo.com's sellers.json file, but were missing from the last successfully fetched file.
| Ownership | Publisher | Intermediary | Both | Total |
|---|---|---|---|---|
| Public | 1,622 | 857 | 125 | 2,604 |
| Confidential | 1 | 0 | 0 | 1 |
| Total | 1,623 | 857 | 125 | 2,605 |
Warnings
| Code | Description | Count |
|---|---|---|
| numeric_version | Numeric version field. | - |
| sellers_subdomain_domains | Subdomain sellers[].domain field. | 5 |
Seller Profiles
Sellers are profiled based on the sites (ads.txt) and app developers (app-ads.txt) that authorize them. Profiles are recalculated periodically, so may not incorporate recent changes.
Authorized Sellers
The number of current yahoo.com sellers authorized by at least one site or app developer, broken down by the declared relationship.
| Resource | Direct | Reseller | All |
|---|---|---|---|
| ads.txt | 286 | 31 | 290 |
| app-ads.txt | 205 | 14 | 206 |
Expected Types
Comparison between the declared types of current yahoo.com sellers and their expected types, based on the relationships declared by the sites and app developers that authorize them.
| Expected Type | Publisher | Intermediary | Both |
|---|---|---|---|
| Publisher | 265 | 4 | 3 |
| Intermediary | 3 | 0 | 0 |
| Both | 19 | 8 | 1 |
Profile Warnings
| Description | Count |
|---|---|
| Authorized direct by multiple owners. | 204 |
| Type doesn't match expected type. | 37 |
| Domain doesn't match expected domain. | 35 |
| Not authorized by any known site/app. | 29 |