yahoo.com

Details for ad system yahoo.com

Sellers.json

Fetch Details

Alternate Domains aol.co.uk
yahooinc.com
yaoo.com
aol.de
aol.com
First Fetch2021-06-10T11:07:08+00:00
Last Fetch2025-02-10T12:45:55+00:00
Fetch StatusOk

Fetch Requests (1)

URL https://yahoo.com/sellers.json
ResultSellers.json Found.

Last Fetch

Fetched2025-02-10T12:45:55+00:00
URL https://yahoo.com/sellers.json
Redirect https://www.yahoo.com/sellers.json
Content Type application/json
Hash eecca321998c21bf76594569c8e7dfef3e1ce6f021d1fde4286ec7687f73a6a6
SimHash 25a19490b509

Sellers.json Details

Version1
Contact Emailsellersjson@yahooinc.com
TAG-IDe1a5b5b6e3255540

Current Sellers

Breakdown of the ad seller records from yahoo.com's sellers.json file. Sellers can represent publishers, intermediaries, or both. They may have public ownership information, or be marked as confidential.

Ownership Publisher Intermediary Both Total
Public 307 14 5 326
Confidential 0 0 0 0
Total 307 14 5 326

Missing Sellers

Sellers that were present in previously fetched versions of yahoo.com's sellers.json file, but were missing from the last successfully fetched file.

Ownership Publisher Intermediary Both Total
Public 1,620 857 124 2,601
Confidential 1 0 0 1
Total 1,621 857 124 2,602

Warnings

Code Description Count
numeric_version Numeric version field. -
sellers_url_domains Url sellers[].domain field. 2
sellers_subdomain_domains Subdomain sellers[].domain field. 6

Seller Profiles

Sellers are profiled based on the sites (ads.txt) and app developers (app-ads.txt) that authorize them. Profiles are recalculated periodically, so may not incorporate recent changes.

Authorized Sellers

The number of current yahoo.com sellers authorized by at least one site or app developer, broken down by the declared relationship.

Resource Direct Reseller All
ads.txt 281 32 285
app-ads.txt 205 16 206

Expected Types

Comparison between the declared types of current yahoo.com sellers and their expected types, based on the relationships declared by the sites and app developers that authorize them.

Expected Type Publisher Intermediary Both
Publisher 260 4 3
Intermediary 3 0 0
Both 19 8 2

Profile Warnings

Description Count
Authorized direct by multiple owners. 201
Type doesn't match expected type. 37
Domain doesn't match expected domain. 33
Not authorized by any known site/app. 27

Authorizing Entities

The number of sites (ads.txt) and app developers (app-ads.txt) that authorize accounts from yahoo.com, broken down by the declared relationship.

Resource Direct Reseller All
ads.txt 165,535 228,171 247,721
app-ads.txt 20,123 81,203 82,327

Owned Sellers

Sellers from other ad systems that list yahoo.com as the owner domain.

Status Publisher Intermediary Both Total
Ok 112 29 14 155
Missing 90 7 1 98
Total 202 36 15 253