yahoo.com

Details for ad system yahoo.com

Sellers.json

Fetch Details

Alternate Domains aol.de
aol.co.uk
aol.com
yaoo.com
First Fetch2021-06-10T11:07:08+00:00
Last Fetch2024-10-11T12:12:08+00:00
Fetch StatusOk

Fetch Requests (1)

URL https://yahoo.com/sellers.json
ResultSellers.json Found.

Last Fetch

Fetched2024-10-11T12:12:08+00:00
URL https://yahoo.com/sellers.json
Redirect https://www.yahoo.com/sellers.json
Content Type application/json
Hash f43eb45b7589fc096c283a39715db480c098c914e98e3ff686ec783be9a449b8
SimHash 27a19490b509

Sellers.json Details

Version1
Contact Emailsellersjson@yahooinc.com
TAG-IDe1a5b5b6e3255540

Current Sellers

Breakdown of the ad seller records from yahoo.com's sellers.json file. Sellers can represent publishers, intermediaries, or both. They may have public ownership information, or be marked as confidential.

Ownership Publisher Intermediary Both Total
Public 304 11 7 322
Confidential 0 0 0 0
Total 304 11 7 322

Missing Sellers

Sellers that were present in previously fetched versions of yahoo.com's sellers.json file, but were missing from the last successfully fetched file.

Ownership Publisher Intermediary Both Total
Public 1,615 857 122 2,594
Confidential 1 0 0 1
Total 1,616 857 122 2,595

Warnings

Code Description Count
numeric_version Numeric version field. -
sellers_url_domains Url sellers[].domain field. 2
sellers_subdomain_domains Subdomain sellers[].domain field. 6

Seller Profiles

Sellers are profiled based on the sites (ads.txt) and app developers (app-ads.txt) that authorize them. Profiles are recalculated periodically, so may not incorporate recent changes.

Authorized Sellers

The number of current yahoo.com sellers authorized by at least one site or app developer, broken down by the declared relationship.

Resource Direct Reseller All
ads.txt 280 28 284
app-ads.txt 201 14 202

Expected Types

Comparison between the declared types of current yahoo.com sellers and their expected types, based on the relationships declared by the sites and app developers that authorize them.

Expected Type Publisher Intermediary Both
Publisher 262 2 4
Intermediary 3 0 0
Both 17 7 1

Profile Warnings

Description Count
Authorized direct by multiple owners. 202
Domain doesn't match expected domain. 33
Type doesn't match expected type. 33
Not authorized by any known site/app. 26

Authorizing Entities

The number of sites (ads.txt) and app developers (app-ads.txt) that authorize accounts from yahoo.com, broken down by the declared relationship.

Resource Direct Reseller All
ads.txt 171,668 227,072 245,966
app-ads.txt 20,644 79,794 81,036

Owned Sellers

Sellers from other ad systems that list yahoo.com as the owner domain.

Status Publisher Intermediary Both Total
Ok 102 29 11 142
Missing 94 7 0 101
Total 196 36 11 243