taboola.com

Fetch Details

First Fetch	2021-06-10T11:02:05+00:00
Last Fetch	2024-05-22T11:33:34+00:00
Fetch Status	Ok

Fetch Requests (1)

Last Fetch

Fetched	2024-05-22T11:33:34+00:00
URL	https://taboola.com/sellers.json
Redirect	https://www.taboola.com/sellers.json
Content Type	application/json
Hash	5ca8ad27932a8c34419ec1d32aad2a880592e639c38c86cfb7532545132a2957
SimHash	b811646eedb1

Sellers.json Details

Version	1.0
Contact Email	sellers.json@taboola.com
TAG-ID	c228e6794e811952

Current Sellers

Breakdown of the ad seller records from taboola.com's sellers.json file. Sellers can represent publishers, intermediaries, or both. They may have public ownership information, or be marked as confidential.

Ownership	Publisher	Intermediary	Both	Total
Public	16,333	1,726	27	18,086
Confidential	0	0	0	0
Total	16,333	1,726	27	18,086

Missing Sellers

Sellers that were present in previously fetched versions of taboola.com's sellers.json file, but were missing from the last successfully fetched file.

Ownership	Publisher	Intermediary	Both	Total
Public	29,518	9,154	8	38,680
Confidential	0	0	0	0
Total	29,518	9,154	8	38,680

Warnings

Code	Description	Count
sellers_url_domains	Url sellers[].domain field.	839
sellers_invalid_domains	Invalid sellers[].domain field.	186
sellers_missing_domains	Missing sellers[].domain field.	1
sellers_subdomain_domains	Subdomain sellers[].domain field.	777

Seller Profiles

Sellers are profiled based on the sites (ads.txt) and app developers (app-ads.txt) that authorize them. Profiles are recalculated periodically, so may not incorporate recent changes.

Authorized Sellers

The number of current taboola.com sellers authorized by at least one site or app developer, broken down by the declared relationship.

Resource	Direct	Reseller	All
ads.txt	9,790	611	10,019
app-ads.txt	3,502	60	3,514

Expected Types

Comparison between the declared types of current taboola.com sellers and their expected types, based on the relationships declared by the sites and app developers that authorize them.

Expected Type	Publisher	Intermediary	Both
Publisher	9,715	517	9
Intermediary	8	220	1
Both	293	78	14

Profile Warnings

Description	Count
Not authorized by any known site/app.	7,231
Authorized direct by multiple owners.	4,276
Domain doesn't match expected domain.	3,517
Type doesn't match expected type.	906

Authorizing Entities

The number of sites (ads.txt) and app developers (app-ads.txt) that authorize accounts from taboola.com, broken down by the declared relationship.

Resource	Direct	Reseller	All
ads.txt	65,484	13,220	70,512
app-ads.txt	14,455	2,373	15,584

Owned Sellers

Sellers from other ad systems that list taboola.com as the owner domain.

Status	Publisher	Intermediary	Both	Total
Ok	10	74	8	92
Missing	3	25	3	31
Total	13	99	11	123