indexexchange.com

Sellers.json

Fetch Details

First Fetch	2021-06-10T10:47:26+00:00
Last Fetch	2024-05-09T09:48:20+00:00
Fetch Status	Ok

Fetch Requests (1)

URL	https://indexexchange.com/sellers.json
Result	Sellers.json Found.

Last Fetch

Fetched	2024-05-09T09:48:20+00:00
URL	https://indexexchange.com/sellers.json
Redirect	https://cdn.indexexchange.com/sellers.json
Content Type	application/json
Hash	82a03d166c3245fae2a3b861fc0136fdce6f2eaa346ae31b5db3bc2f7ed51a6a
SimHash	dbdbdb255de6

Sellers.json Details

Version	1.0
Contact Email	sellers.json@indexexchange.com
Contact Address	8 Spadina Avenue, Suite 2900, Toronto, ON, M5V 0S8

Current Sellers

Breakdown of the ad seller records from indexexchange.com's sellers.json file. Sellers can represent publishers, intermediaries, or both. They may have public ownership information, or be marked as confidential.

Ownership	Publisher	Intermediary	Both	Total
Public	1,634	2,574	170	4,378
Confidential	0	0	0	0
Total	1,634	2,574	170	4,378

Missing Sellers

Sellers that were present in previously fetched versions of indexexchange.com's sellers.json file, but were missing from the last successfully fetched file.

Ownership	Publisher	Intermediary	Both	Total
Public	510	679	68	1,257
Confidential	0	0	0	0
Total	510	679	68	1,257

Warnings

Code	Description	Count
sellers_url_domains	Url sellers[].domain field.	15
sellers_invalid_domains	Invalid sellers[].domain field.	1
sellers_subdomain_domains	Subdomain sellers[].domain field.	50

Errors

Code	Description	Count
identifiers_missing_names	Missing identifiers[].name field.	3

Seller Profiles

Sellers are profiled based on the sites (ads.txt) and app developers (app-ads.txt) that authorize them. Profiles are recalculated periodically, so may not incorporate recent changes.

Authorized Sellers

The number of current indexexchange.com sellers authorized by at least one site or app developer, broken down by the declared relationship.

Resource	Direct	Reseller	All
ads.txt	3,137	547	3,250
app-ads.txt	2,024	415	2,163

Expected Types

Comparison between the declared types of current indexexchange.com sellers and their expected types, based on the relationships declared by the sites and app developers that authorize them.

Expected Type	Publisher	Intermediary	Both
Publisher	1,372	1,757	32
Intermediary	9	94	7
Both	61	288	112

Profile Warnings

Description	Count
Authorized direct by multiple owners.	2,199
Type doesn't match expected type.	2,154
Domain doesn't match expected domain.	973
Not authorized by any known site/app.	646

Authorizing Entities

The number of sites (ads.txt) and app developers (app-ads.txt) that authorize accounts from indexexchange.com, broken down by the declared relationship.

Resource	Direct	Reseller	All
ads.txt	225,227	316,731	321,754
app-ads.txt	34,519	92,790	95,063

Owned Sellers

Sellers from other ad systems that list indexexchange.com as the owner domain.

Status	Publisher	Intermediary	Total
Ok	4	34	38
Missing	1	10	11
Total	5	44	49