indexexchange.com

Fetch Details

First Fetch	2021-06-10T10:47:26+00:00
Last Fetch	2026-03-10T10:14:32+00:00
Fetch Status	Ok

Fetch Requests (1)

Last Fetch

Fetched	2026-03-10T10:14:32+00:00
URL	https://indexexchange.com/sellers.json
Redirect	https://cdn.indexexchange.com/sellers.json
Content Type	application/json
Hash	b4a1a4b8c54c4647bbfa62916ec8c4a1d1e6ca2a1b8d4c93a890db9a90267a28
SimHash	dbdadb2d5de6

Sellers.json Details

Version	1.0
Contact Email	sellers.json@indexexchange.com
Contact Address	8 Spadina Avenue, Suite 2900, Toronto, ON, M5V 0S8

Current Sellers

Breakdown of the ad seller records from indexexchange.com's sellers.json file. Sellers can represent publishers, intermediaries, or both. They may have public ownership information, or be marked as confidential.

Ownership	Publisher	Intermediary	Both	Total
Public	1,641	2,155	189	3,985
Confidential	0	0	0	0
Total	1,641	2,155	189	3,985

Missing Sellers

Sellers that were present in previously fetched versions of indexexchange.com's sellers.json file, but were missing from the last successfully fetched file.

Ownership	Publisher	Intermediary	Both	Total
Public	1,047	1,582	132	2,761
Confidential	0	0	0	0
Total	1,047	1,582	132	2,761

Warnings

Code	Description	Count
sellers_url_domains	Url sellers[].domain field.	14
sellers_invalid_domains	Invalid sellers[].domain field.	1
sellers_subdomain_domains	Subdomain sellers[].domain field.	59

Errors

Code	Description	Count
identifiers_missing_names	Missing identifiers[].name field.	3

Seller Profiles

Sellers are profiled based on the sites (ads.txt) and app developers (app-ads.txt) that authorize them. Profiles are recalculated periodically, so may not incorporate recent changes.

Authorized Sellers

The number of current indexexchange.com sellers authorized by at least one site or app developer, broken down by the declared relationship.

Resource	Direct	Reseller	All
ads.txt	2,972	427	3,053
app-ads.txt	2,005	341	2,107

Expected Types

Comparison between the declared types of current indexexchange.com sellers and their expected types, based on the relationships declared by the sites and app developers that authorize them.

Expected Type	Publisher	Intermediary	Both
Publisher	1,428	1,555	39
Intermediary	5	69	6
Both	56	188	126

Profile Warnings

Description	Count
Authorized direct by multiple owners.	1,896
Type doesn't match expected type.	1,849
Domain doesn't match expected domain.	906
Not authorized by any known site/app.	513

Authorizing Entities

The number of sites (ads.txt) and app developers (app-ads.txt) that authorize accounts from indexexchange.com, broken down by the declared relationship.

Resource	Direct	Reseller	All
ads.txt	237,950	258,519	318,976
app-ads.txt	44,853	114,294	122,224

Owned Sellers

Sellers from other ad systems that list indexexchange.com as the owner domain.

Status	Publisher	Intermediary	Both	Total
Ok	5	42	2	49
Missing	2	82	1	85
Total	7	124	3	134