indexexchange.com

Details for ad system indexexchange.com

Sellers.json

Fetch Details

First Fetch2021-06-10T10:47:26+00:00
Last Fetch2023-10-02T09:35:29+00:00
Fetch StatusOk

Fetch Requests (1)

URL https://indexexchange.com/sellers.json
ResultSellers.json Found.

Last Fetch

Fetched2023-10-02T09:35:29+00:00
URL https://indexexchange.com/sellers.json
Redirect https://cdn.indexexchange.com/sellers.json
Content Type application/json
Hash fde304382ff9a123645ac56e83a8b52c44dc2af1ccda4b75de8dc5e3676f8800
SimHash dbdbdb255de6

Sellers.json Details

Version1.0
Contact Emailsellers.json@indexexchange.com
Contact Address8 Spadina Avenue, Suite 2900, Toronto, ON, M5V 0S8

Current Sellers

Breakdown of the ad seller records from indexexchange.com's sellers.json file. Sellers can represent publishers, intermediaries, or both. They may have public ownership information, or be marked as confidential.

Ownership Publisher Intermediary Both Total
Public 1,652 2,630 162 4,444
Confidential 0 0 0 0
Total 1,652 2,630 162 4,444

Missing Sellers

Sellers that were present in previously fetched versions of indexexchange.com's sellers.json file, but were missing from the last successfully fetched file.

Ownership Publisher Intermediary Both Total
Public 366 491 56 913
Confidential 0 0 0 0
Total 366 491 56 913

Warnings

Code Description Count
sellers_url_domains Url sellers[].domain field. 16
sellers_invalid_domains Invalid sellers[].domain field. 1
sellers_subdomain_domains Subdomain sellers[].domain field. 42

Errors

Code Description Count
identifiers_missing_names Missing identifiers[].name field. 3

Seller Profiles

Sellers are profiled based on the sites (ads.txt) and app developers (app-ads.txt) that authorize them. Profiles are recalculated periodically, so may not incorporate recent changes.

Authorized Sellers

The number of current indexexchange.com sellers authorized by at least one site or app developer, broken down by the declared relationship.

Resource Direct Reseller All
ads.txt 3,227 593 3,359
app-ads.txt 1,916 433 2,073

Expected Types

Comparison between the declared types of current indexexchange.com sellers and their expected types, based on the relationships declared by the sites and app developers that authorize them.

Expected Type Publisher Intermediary Both
Publisher 1,391 1,789 31
Intermediary 10 116 4
Both 56 321 107

Profile Warnings

Description Count
Authorized direct by multiple owners. 2,315
Type doesn't match expected type. 2,211
Domain doesn't match expected domain. 953
Not authorized by any known site/app. 619

Authorizing Entities

The number of sites (ads.txt) and app developers (app-ads.txt) that authorize accounts from indexexchange.com, broken down by the declared relationship.

Resource Direct Reseller All
ads.txt 225,434 324,398 328,949
app-ads.txt 33,865 89,151 91,468

Owned Sellers

Sellers from other ad systems that list indexexchange.com as the owner domain.

Status Publisher Intermediary Both Total
Ok 3 23 0 26
Missing 1 6 0 7
Total 4 29 0 33