indexexchange.com

Fetch Details

First Fetch	2021-06-10T10:47:26+00:00
Last Fetch	2023-10-02T09:35:29+00:00
Fetch Status	Ok

Fetch Requests (1)

Last Fetch

Fetched	2023-10-02T09:35:29+00:00
URL	https://indexexchange.com/sellers.json
Redirect	https://cdn.indexexchange.com/sellers.json
Content Type	application/json
Hash	fde304382ff9a123645ac56e83a8b52c44dc2af1ccda4b75de8dc5e3676f8800
SimHash	dbdbdb255de6

Sellers.json Details

Version	1.0
Contact Email	sellers.json@indexexchange.com
Contact Address	8 Spadina Avenue, Suite 2900, Toronto, ON, M5V 0S8

Current Sellers

Breakdown of the ad seller records from indexexchange.com's sellers.json file. Sellers can represent publishers, intermediaries, or both. They may have public ownership information, or be marked as confidential.

Ownership	Publisher	Intermediary	Both	Total
Public	1,652	2,630	162	4,444
Confidential	0	0	0	0
Total	1,652	2,630	162	4,444

Missing Sellers

Sellers that were present in previously fetched versions of indexexchange.com's sellers.json file, but were missing from the last successfully fetched file.

Ownership	Publisher	Intermediary	Both	Total
Public	366	491	56	913
Confidential	0	0	0	0
Total	366	491	56	913

Warnings

Code	Description	Count
sellers_url_domains	Url sellers[].domain field.	16
sellers_invalid_domains	Invalid sellers[].domain field.	1
sellers_subdomain_domains	Subdomain sellers[].domain field.	42

Errors

Code	Description	Count
identifiers_missing_names	Missing identifiers[].name field.	3

Seller Profiles

Sellers are profiled based on the sites (ads.txt) and app developers (app-ads.txt) that authorize them. Profiles are recalculated periodically, so may not incorporate recent changes.

Authorized Sellers

The number of current indexexchange.com sellers authorized by at least one site or app developer, broken down by the declared relationship.

Resource	Direct	Reseller	All
ads.txt	3,227	593	3,359
app-ads.txt	1,916	433	2,073

Expected Types

Comparison between the declared types of current indexexchange.com sellers and their expected types, based on the relationships declared by the sites and app developers that authorize them.

Expected Type	Publisher	Intermediary	Both
Publisher	1,391	1,789	31
Intermediary	10	116	4
Both	56	321	107

Profile Warnings

Description	Count
Authorized direct by multiple owners.	2,315
Type doesn't match expected type.	2,211
Domain doesn't match expected domain.	953
Not authorized by any known site/app.	619

Authorizing Entities

The number of sites (ads.txt) and app developers (app-ads.txt) that authorize accounts from indexexchange.com, broken down by the declared relationship.

Resource	Direct	Reseller	All
ads.txt	225,434	324,398	328,949
app-ads.txt	33,865	89,151	91,468

Owned Sellers

Sellers from other ad systems that list indexexchange.com as the owner domain.

Status	Publisher	Intermediary	Both	Total
Ok	3	23	0	26
Missing	1	6	0	7
Total	4	29	0	33