indexexchange.com

Fetch Details

First Fetch	2021-06-10T10:47:26+00:00
Last Fetch	2025-04-29T09:52:50+00:00
Fetch Status	Ok

Fetch Requests (1)

Last Fetch

Fetched	2025-04-29T09:52:50+00:00
URL	https://indexexchange.com/sellers.json
Redirect	https://cdn.indexexchange.com/sellers.json
Content Type	application/json
Hash	2be70b4aa1e827b16a327fc3283bab567b2c209946c8624a234b16c035fe76a7
SimHash	dbdbdb255de6

Sellers.json Details

Version	1.0
Contact Email	sellers.json@indexexchange.com
Contact Address	8 Spadina Avenue, Suite 2900, Toronto, ON, M5V 0S8

Current Sellers

Breakdown of the ad seller records from indexexchange.com's sellers.json file. Sellers can represent publishers, intermediaries, or both. They may have public ownership information, or be marked as confidential.

Ownership	Publisher	Intermediary	Both	Total
Public	1,544	2,119	175	3,838
Confidential	0	0	0	0
Total	1,544	2,119	175	3,838

Missing Sellers

Sellers that were present in previously fetched versions of indexexchange.com's sellers.json file, but were missing from the last successfully fetched file.

Ownership	Publisher	Intermediary	Both	Total
Public	797	1,308	88	2,193
Confidential	0	0	0	0
Total	797	1,308	88	2,193

Warnings

Code	Description	Count
sellers_url_domains	Url sellers[].domain field.	14
sellers_subdomain_domains	Subdomain sellers[].domain field.	51

Errors

Code	Description	Count
identifiers_missing_names	Missing identifiers[].name field.	3

Seller Profiles

Sellers are profiled based on the sites (ads.txt) and app developers (app-ads.txt) that authorize them. Profiles are recalculated periodically, so may not incorporate recent changes.

Authorized Sellers

The number of current indexexchange.com sellers authorized by at least one site or app developer, broken down by the declared relationship.

Resource	Direct	Reseller	All
ads.txt	2,919	416	3,003
app-ads.txt	1,908	322	2,007

Expected Types

Comparison between the declared types of current indexexchange.com sellers and their expected types, based on the relationships declared by the sites and app developers that authorize them.

Expected Type	Publisher	Intermediary	Both
Publisher	1,353	1,584	26
Intermediary	7	64	8
Both	58	183	119

Profile Warnings

Description	Count
Authorized direct by multiple owners.	1,948
Type doesn't match expected type.	1,866
Domain doesn't match expected domain.	880
Not authorized by any known site/app.	436

Authorizing Entities

The number of sites (ads.txt) and app developers (app-ads.txt) that authorize accounts from indexexchange.com, broken down by the declared relationship.

Resource	Direct	Reseller	All
ads.txt	232,691	261,062	310,143
app-ads.txt	37,152	103,967	106,620

Owned Sellers

Sellers from other ad systems that list indexexchange.com as the owner domain.

Status	Publisher	Intermediary	Both	Total
Ok	4	38	2	44
Missing	1	12	0	13
Total	5	50	2	57