advertising.com

Fetch Details

First Fetch	2021-06-10T10:12:00+00:00
Last Fetch	2026-03-13T08:22:15+00:00
Fetch Status	Ok

Fetch Requests (1)

Last Fetch

Fetched	2026-03-13T08:22:15+00:00
URL	https://advertising.com/sellers.json
Redirect	https://contango-cdn.technoratimedia.com/sellers.json
Content Type	application/json; charset=utf-8
Hash	c63b249d306cea2b4a9329c46426eeb5bb6d789ee84b7d3295e2c759796a50da
SimHash	7b1180a5b5e2

Sellers.json Details

Version	1.0
Contact Email	demand@imds.tv
Contact Address	6740 Shady Oak Rd, Eden Prairie, MN 55344
TAG-ID	e108f11b2cdf7d5b
TAG-ID	ae6c32151e71f19d

Current Sellers

Breakdown of the ad seller records from advertising.com's sellers.json file. Sellers can represent publishers, intermediaries, or both. They may have public ownership information, or be marked as confidential.

Ownership	Publisher	Intermediary	Both	Total
Public	71	14	7	92
Confidential	0	0	0	0
Total	71	14	7	92

Missing Sellers

Sellers that were present in previously fetched versions of advertising.com's sellers.json file, but were missing from the last successfully fetched file.

Ownership	Publisher	Intermediary	Both	Total
Public	487	424	61	972
Confidential	0	0	0	0
Total	487	424	61	972

Warnings

Code	Description	Count
sellers_subdomain_domains	Subdomain sellers[].domain field.	2

Seller Profiles

Sellers are profiled based on the sites (ads.txt) and app developers (app-ads.txt) that authorize them. Profiles are recalculated periodically, so may not incorporate recent changes.

Authorized Sellers

The number of current advertising.com sellers authorized by at least one site or app developer, broken down by the declared relationship.

Resource	Direct	Reseller	All
ads.txt	60	17	72
app-ads.txt	8	10	15

Expected Types

Comparison between the declared types of current advertising.com sellers and their expected types, based on the relationships declared by the sites and app developers that authorize them.

Expected Type	Publisher	Intermediary	Both
Publisher	53	1	1
Intermediary	0	10	2
Both	2	0	3

Profile Warnings

Description	Count
Not authorized by any known site/app.	20
Authorized direct by multiple owners.	14
Type doesn't match expected type.	6
Domain doesn't match expected domain.	2

Authorizing Entities

The number of sites (ads.txt) and app developers (app-ads.txt) that authorize accounts from advertising.com, broken down by the declared relationship.

Resource	Direct	Reseller	All
ads.txt	66,782	176,021	181,223
app-ads.txt	9,739	91,424	92,658

Owned Sellers

Sellers from other ad systems that list advertising.com as the owner domain.

Status	Publisher	Intermediary	Both	Total
Ok	6	11	2	19
Missing	1	67	3	71
Total	7	78	5	90