applovin.com

Fetch Details

First Fetch	2021-06-10T10:13:32+00:00
Last Fetch	2026-03-07T08:40:56+00:00
Fetch Status	Ok

Fetch Requests (1)

Last Fetch

Fetched	2026-03-07T08:40:56+00:00
URL	https://applovin.com/sellers.json
Redirect	https://api.applovin.com/sellers.json
Content Type	application/json;charset=utf-8
Hash	ec9058dfccef276fe3d32aad2edd96da6dec0d07d3153ebb18a0fdb20858a9f8
SimHash	fb118ceeaff8

Sellers.json Details

Version	1.0
Contact Email	rtb@applovin.com
Contact Address	1100 Page Mill Road, Palo Alto, CA 94304

Current Sellers

Breakdown of the ad seller records from applovin.com's sellers.json file. Sellers can represent publishers, intermediaries, or both. They may have public ownership information, or be marked as confidential.

Ownership	Publisher	Intermediary	Both	Total
Public	5,729	10	6	5,745
Confidential	56	0	0	56
Total	5,785	10	6	5,801

Missing Sellers

Sellers that were present in previously fetched versions of applovin.com's sellers.json file, but were missing from the last successfully fetched file.

Ownership	Publisher	Intermediary	Both	Total
Public	3,064	0	0	3,064
Confidential	78	0	0	78
Total	3,142	0	0	3,142

Warnings

Code	Description	Count
sellers_integer_ids	Integer sellers[].seller_id field.	258
sellers_missing_names	Missing sellers[].name field.	15
sellers_url_domains	Url sellers[].domain field.	57
sellers_invalid_domains	Invalid sellers[].domain field.	46
sellers_subdomain_domains	Subdomain sellers[].domain field.	388

Errors

Code	Description	Count
sellers_missing_ids	Missing sellers[].seller_id field.	1
sellers_duplicate_ids	Duplicate sellers[].seller_id field.	169

Seller Profiles

Sellers are profiled based on the sites (ads.txt) and app developers (app-ads.txt) that authorize them. Profiles are recalculated periodically, so may not incorporate recent changes.

Authorized Sellers

The number of current applovin.com sellers authorized by at least one site or app developer, broken down by the declared relationship.

Resource	Direct	Reseller	All
ads.txt	746	14	754
app-ads.txt	4,153	20	4,164

Expected Types

Comparison between the declared types of current applovin.com sellers and their expected types, based on the relationships declared by the sites and app developers that authorize them.

Expected Type	Publisher	Intermediary	Both
Publisher	4,147	4	3
Intermediary	10	0	0
Both	8	1	2

Profile Warnings

Description	Count
Not authorized by any known site/app.	1,626
Authorized direct by multiple owners.	1,585
Domain doesn't match expected domain.	380
Type doesn't match expected type.	26

Authorizing Entities

The number of sites (ads.txt) and app developers (app-ads.txt) that authorize accounts from applovin.com, broken down by the declared relationship.

Resource	Direct	Reseller	All
ads.txt	11,173	2,363	12,823
app-ads.txt	60,786	11,093	70,265

Owned Sellers

Sellers from other ad systems that list applovin.com as the owner domain.

Status	Publisher	Intermediary	Both	Total
Ok	28	87	13	128
Missing	5	85	3	93
Total	33	172	16	221