Details for ad system


Fetch Details

Alternate Domains
First Fetch2021-06-10T10:15:41+00:00
Last Fetch2023-02-01T09:15:15+00:00
Fetch StatusOk

Fetch Requests (1)

ResultSellers.json Found.

Last Fetch

Content Type application/json
Hash f5bd5fd945ce171833b9db6d91fb2aa991027a371c30e8bd0a037f6368c195ef
SimHash ca21a4b4d586

Sellers.json Details


Current Sellers

Breakdown of the ad seller records from's sellers.json file. Sellers can represent publishers, intermediaries, or both. They may have public ownership information, or be marked as confidential.

Ownership Publisher Intermediary Both Total
Public 527 40 14 581
Confidential 0 0 0 0
Total 527 40 14 581


Code Description Count
sellers_invalid_domains Invalid sellers[].domain field. 5
sellers_subdomain_domains Subdomain sellers[].domain field. 11


Code Description Count
sellers_duplicate_ids Duplicate sellers[].seller_id field. 1,178
sellers_invalid_types Invalid sellers[].seller_type field. 16

Seller Profiles

Sellers are profiled based on the sites (ads.txt) and app developers (app-ads.txt) that authorize them. Profiles are recalculated periodically, so may not incorporate recent changes.

Authorized Sellers

The number of current sellers authorized by at least one site or app developer, broken down by the declared relationship.

Resource Direct Reseller All
ads.txt 59 5 59
app-ads.txt 6 2 8

Expected Types

Comparison between the declared types of current sellers and their expected types, based on the relationships declared by the sites and app developers that authorize them.

Expected Type Publisher Intermediary Both
Publisher 46 4 4
Intermediary 0 0 0
Both 3 2 0

Profile Warnings

Description Count
Not authorized by any known site/app. 522
Authorized direct by multiple owners. 34
Domain doesn't match expected domain. 14
Type doesn't match expected type. 13

Authorizing Entities

The number of sites (ads.txt) and app developers (app-ads.txt) that authorize accounts from, broken down by the declared relationship.

Resource Direct Reseller All
ads.txt 896 524 1,418
app-ads.txt 26 13 39

Owned Sellers

Sellers from other ad systems that list as the owner domain.

Status Publisher Intermediary Both Total
Ok 0 4 0 4
Missing 1 0 0 1
Total 1 4 0 5