equativ.com

Fetch Details

System Deprecated	True
Main Domain	smartadserver.com
First Fetch	2023-09-24T21:05:43+00:00
Last Fetch	2025-11-14T09:53:50+00:00
Fetch Status	Ok

Fetch Requests (1)

Last Fetch

Fetched	2025-11-14T09:53:50+00:00
URL	https://equativ.com/sellers.json
Redirect	https://ced-ns.sascdn.com/iab/sellers.json
Content Type	application/json
Hash	ac848c435b07d78e2c4f129dab22438659c481305de92aec9951c3f029b06959
SimHash	dd1bd9745fe6

Sellers.json Details

Version	1.0
Contact Email	quality-team@equativ.com
Contact Address	44 Rue de Chateaudun - 75009 Paris

Current Sellers

Breakdown of the ad seller records from equativ.com's sellers.json file. Sellers can represent publishers, intermediaries, or both. They may have public ownership information, or be marked as confidential.

Ownership	Publisher	Intermediary	Both	Total
Public	1,080	1,324	197	2,601
Confidential	0	0	0	0
Total	1,080	1,324	197	2,601

Missing Sellers

Sellers that were present in previously fetched versions of equativ.com's sellers.json file, but were missing from the last successfully fetched file.

Ownership	Publisher	Intermediary	Both	Total
Public	305	405	54	764
Confidential	0	0	0	0
Total	305	405	54	764

Warnings

Code	Description	Count
sellers_missing_domains	Missing sellers[].domain field.	51
sellers_subdomain_domains	Subdomain sellers[].domain field.	39

Seller Profiles

Sellers are profiled based on the sites (ads.txt) and app developers (app-ads.txt) that authorize them. Profiles are recalculated periodically, so may not incorporate recent changes.

Authorized Sellers

The number of current equativ.com sellers authorized by at least one site or app developer, broken down by the declared relationship.

Resource	Direct	Reseller	All
ads.txt	2	7	8
app-ads.txt	2	7	8

Expected Types

Comparison between the declared types of current equativ.com sellers and their expected types, based on the relationships declared by the sites and app developers that authorize them.

Expected Type	Publisher	Intermediary	Both
Publisher	1	0	0
Intermediary	0	5	1
Both	0	1	0

Profile Warnings

Description	Count
Not authorized by any known site/app.	2,593
Type doesn't match expected type.	2
Authorized direct by multiple owners.	1

Authorizing Entities

The number of sites (ads.txt) and app developers (app-ads.txt) that authorize accounts from equativ.com, broken down by the declared relationship.

Resource	Direct	Reseller	All
ads.txt	7	1,618	1,625
app-ads.txt	4	22,952	22,956

Owned Sellers

Sellers from other ad systems that list equativ.com as the owner domain.

Status	Publisher	Intermediary	Both	Total
Ok	4	5	1	10
Missing	0	6	0	6
Total	4	11	1	16