google.com

Details for ad system google.com

Sellers.json

Fetch Details

First Fetch	2021-06-10T10:46:25+00:00
Last Fetch	2026-03-16T09:36:01+00:00
Fetch Status	Ok

Fetch Requests (5)

URL	https://google.com/sellers.json
Result	Failed - File doesn't exist (404).

URL	http://google.com/sellers.json
Result	Failed - File doesn't exist (404).

URL	https://www.google.com/sellers.json
Result	Failed - File doesn't exist (404).

URL	http://www.google.com/sellers.json
Result	Failed - File doesn't exist (404).

URL	https://realtimebidding.google.com/sellers.json
Result	Sellers.json Found.

Last Fetch

Fetched	2026-03-16T09:36:01+00:00
URL	https://realtimebidding.google.com/sellers.json
Redirect	https://storage.googleapis.com/adx-rtb-dictionaries/sellers.json
Content Type	application/json
Hash	c698d7968dfa32ece185d9c9cd18e7949441b408795c394e5c775f35937488e5
SimHash	4550801ded76

Sellers.json Details

Version	1.0
Contact Email	sellers_json@google.com
Contact Address	1600 Amphitheatre Parkway Mountain View, CA 94043
TAG-ID	f08c47fec0942fa0

Current Sellers

Breakdown of the ad seller records from google.com's sellers.json file. Sellers can represent publishers, intermediaries, or both. They may have public ownership information, or be marked as confidential.

Ownership	Publisher	Both	Total
Public	280,412	579	280,991
Confidential	717,365	1	717,366
Total	997,777	580	998,357

Missing Sellers

Sellers that were present in previously fetched versions of google.com's sellers.json file, but were missing from the last successfully fetched file.

Ownership	Publisher	Intermediary	Both	Total
Public	378,564	10	66	378,640
Confidential	1,622,347	0	0	1,622,347
Total	2,000,911	10	66	2,000,987

Warnings

Code	Description	Count
alt_location	Not available at expected location.	-
sellers_url_domains	Url sellers[].domain field.	3
sellers_missing_domains	Missing sellers[].domain field.	137,120
sellers_subdomain_domains	Subdomain sellers[].domain field.	328

Seller Profiles

Sellers are profiled based on the sites (ads.txt) and app developers (app-ads.txt) that authorize them. Profiles are recalculated periodically, so may not incorporate recent changes.

Authorized Sellers

The number of current google.com sellers authorized by at least one site or app developer, broken down by the declared relationship.

Resource	Direct	Reseller	All
ads.txt	413,223	2,894	413,616
app-ads.txt	79,282	1,309	79,581

Expected Types

Comparison between the declared types of current google.com sellers and their expected types, based on the relationships declared by the sites and app developers that authorize them.

Expected Type	Publisher	Both
Publisher	450,884	11
Intermediary	343	56
Both	2,180	506

Profile Warnings

Description	Count
Not authorized by any known site/app.	544,377
Authorized direct by multiple owners.	130,286
Domain doesn't match expected domain.	4,637
Type doesn't match expected type.	2,590

Authorizing Entities

The number of sites (ads.txt) and app developers (app-ads.txt) that authorize accounts from google.com, broken down by the declared relationship.

Resource	Direct	Reseller	All
ads.txt	1,355,527	299,511	1,401,807
app-ads.txt	283,826	114,648	293,303

Owned Sellers

Sellers from other ad systems that list google.com as the owner domain.

Status	Publisher	Intermediary	Both	Total
Ok	779	34,312	36	35,127
Missing	660	15,390	72	16,122
Total	1,439	49,702	108	51,249