google.com

Fetch Details

First Fetch	2021-06-10T10:46:25+00:00
Last Fetch	2025-05-18T09:32:12+00:00
Fetch Status	Ok

Fetch Requests (5)

Last Fetch

Fetched	2025-05-18T09:32:12+00:00
URL	https://realtimebidding.google.com/sellers.json
Redirect	https://storage.googleapis.com/adx-rtb-dictionaries/sellers.json
Content Type	application/json
Hash	7f615550fbf775d9b6c283bffd8d98b7d7040676c95c9dcd9d025fd1aad9b7d5
SimHash	4550801ded56

Sellers.json Details

Version	1.0
Contact Email	sellers_json@google.com
Contact Address	1600 Amphitheatre Parkway Mountain View, CA 94043
TAG-ID	f08c47fec0942fa0

Current Sellers

Breakdown of the ad seller records from google.com's sellers.json file. Sellers can represent publishers, intermediaries, or both. They may have public ownership information, or be marked as confidential.

Ownership	Publisher	Intermediary	Both	Total
Public	284,068	0	571	284,639
Confidential	710,721	0	1	710,722
Total	994,789	0	572	995,361

Missing Sellers

Sellers that were present in previously fetched versions of google.com's sellers.json file, but were missing from the last successfully fetched file.

Ownership	Publisher	Intermediary	Both	Total
Public	336,561	10	57	336,628
Confidential	1,482,272	0	0	1,482,272
Total	1,818,833	10	57	1,818,900

Warnings

Code	Description	Count
alt_location	Not available at expected location.	-
sellers_url_domains	Url sellers[].domain field.	5
sellers_missing_domains	Missing sellers[].domain field.	135,521
sellers_subdomain_domains	Subdomain sellers[].domain field.	264

Seller Profiles

Sellers are profiled based on the sites (ads.txt) and app developers (app-ads.txt) that authorize them. Profiles are recalculated periodically, so may not incorporate recent changes.

Authorized Sellers

The number of current google.com sellers authorized by at least one site or app developer, broken down by the declared relationship.

Resource	Direct	Reseller	All
ads.txt	443,682	3,286	444,272
app-ads.txt	77,604	1,272	77,927

Expected Types

Comparison between the declared types of current google.com sellers and their expected types, based on the relationships declared by the sites and app developers that authorize them.

Expected Type	Publisher	Intermediary	Both
Publisher	481,475	0	14
Intermediary	551	0	43
Both	2,353	0	511

Profile Warnings

Description	Count
Not authorized by any known site/app.	510,414
Authorized direct by multiple owners.	137,290
Domain doesn't match expected domain.	4,541
Type doesn't match expected type.	2,961

Authorizing Entities

The number of sites (ads.txt) and app developers (app-ads.txt) that authorize accounts from google.com, broken down by the declared relationship.

Resource	Direct	Reseller	All
ads.txt	1,387,888	302,205	1,423,459
app-ads.txt	270,612	98,114	278,827

Owned Sellers

Sellers from other ad systems that list google.com as the owner domain.

Status	Publisher	Intermediary	Both	Total
Ok	923	34,326	40	35,289
Missing	434	13,470	68	13,972
Total	1,357	47,796	108	49,261