google.com

Fetch Details

First Fetch	2021-06-10T10:46:25+00:00
Last Fetch	2024-07-26T09:27:41+00:00
Fetch Status	Ok

Fetch Requests (5)

Last Fetch

Fetched	2024-07-26T09:27:41+00:00
URL	https://realtimebidding.google.com/sellers.json
Redirect	https://storage.googleapis.com/adx-rtb-dictionaries/sellers.json
Content Type	application/json
Hash	74d54fb84b272857436f67a80259e487480eea38cdf287c40d67068f821ef5a1
SimHash	4552801ded56

Sellers.json Details

Version	1.0
Contact Email	sellers_json@google.com
Contact Address	1600 Amphitheatre Parkway Mountain View, CA 94043
TAG-ID	f08c47fec0942fa0

Current Sellers

Breakdown of the ad seller records from google.com's sellers.json file. Sellers can represent publishers, intermediaries, or both. They may have public ownership information, or be marked as confidential.

Ownership	Publisher	Intermediary	Both	Total
Public	309,563	0	594	310,157
Confidential	765,903	0	2	765,905
Total	1,075,466	0	596	1,076,062

Missing Sellers

Sellers that were present in previously fetched versions of google.com's sellers.json file, but were missing from the last successfully fetched file.

Ownership	Publisher	Intermediary	Both	Total
Public	278,865	10	35	278,910
Confidential	1,245,212	0	0	1,245,212
Total	1,524,077	10	35	1,524,122

Warnings

Code	Description	Count
alt_location	Not available at expected location.	-
sellers_url_domains	Url sellers[].domain field.	7
sellers_missing_domains	Missing sellers[].domain field.	147,746
sellers_subdomain_domains	Subdomain sellers[].domain field.	180

Seller Profiles

Sellers are profiled based on the sites (ads.txt) and app developers (app-ads.txt) that authorize them. Profiles are recalculated periodically, so may not incorporate recent changes.

Authorized Sellers

The number of current google.com sellers authorized by at least one site or app developer, broken down by the declared relationship.

Resource	Direct	Reseller	All
ads.txt	481,627	3,733	482,312
app-ads.txt	63,370	1,267	63,717

Expected Types

Comparison between the declared types of current google.com sellers and their expected types, based on the relationships declared by the sites and app developers that authorize them.

Expected Type	Publisher	Intermediary	Both
Publisher	510,876	0	17
Intermediary	641	0	58
Both	2,682	0	516

Profile Warnings

Description	Count
Not authorized by any known site/app.	561,336
Authorized direct by multiple owners.	145,503
Domain doesn't match expected domain.	4,539
Type doesn't match expected type.	3,398

Authorizing Entities

The number of sites (ads.txt) and app developers (app-ads.txt) that authorize accounts from google.com, broken down by the declared relationship.

Resource	Direct	Reseller	All
ads.txt	1,407,752	332,039	1,444,812
app-ads.txt	225,713	84,954	231,817

Owned Sellers

Sellers from other ad systems that list google.com as the owner domain.

Status	Publisher	Intermediary	Both	Total
Ok	827	34,115	63	35,005
Missing	363	10,826	44	11,233
Total	1,190	44,941	107	46,238