google.com

Fetch Details

First Fetch	2021-06-10T10:46:25+00:00
Last Fetch	2024-04-16T09:16:29+00:00
Fetch Status	Ok

Fetch Requests (5)

Last Fetch

Fetched	2024-04-16T09:16:29+00:00
URL	https://realtimebidding.google.com/sellers.json
Redirect	https://storage.googleapis.com/adx-rtb-dictionaries/sellers.json
Content Type	application/json
Hash	47a910e82ab3101aecd5d0b293bdc30b76b4902b3e6c24105e98f88555702f38
SimHash	4552801ded56

Sellers.json Details

Version	1.0
Contact Email	sellers_json@google.com
Contact Address	1600 Amphitheatre Parkway Mountain View, CA 94043
TAG-ID	f08c47fec0942fa0

Current Sellers

Breakdown of the ad seller records from google.com's sellers.json file. Sellers can represent publishers, intermediaries, or both. They may have public ownership information, or be marked as confidential.

Ownership	Publisher	Intermediary	Both	Total
Public	321,905	0	567	322,472
Confidential	819,558	0	2	819,560
Total	1,141,463	0	569	1,142,032

Missing Sellers

Sellers that were present in previously fetched versions of google.com's sellers.json file, but were missing from the last successfully fetched file.

Ownership	Publisher	Intermediary	Both	Total
Public	253,394	10	33	253,437
Confidential	1,129,734	0	0	1,129,734
Total	1,383,128	10	33	1,383,171

Warnings

Code	Description	Count
alt_location	Not available at expected location.	-
sellers_url_domains	Url sellers[].domain field.	7
sellers_missing_domains	Missing sellers[].domain field.	153,119
sellers_subdomain_domains	Subdomain sellers[].domain field.	186

Seller Profiles

Sellers are profiled based on the sites (ads.txt) and app developers (app-ads.txt) that authorize them. Profiles are recalculated periodically, so may not incorporate recent changes.

Authorized Sellers

The number of current google.com sellers authorized by at least one site or app developer, broken down by the declared relationship.

Resource	Direct	Reseller	All
ads.txt	504,546	3,744	505,243
app-ads.txt	66,523	1,264	66,882

Expected Types

Comparison between the declared types of current google.com sellers and their expected types, based on the relationships declared by the sites and app developers that authorize them.

Expected Type	Publisher	Intermediary	Both
Publisher	535,614	0	14
Intermediary	665	0	55
Both	2,710	0	496

Profile Warnings

Description	Count
Not authorized by any known site/app.	602,478
Authorized direct by multiple owners.	151,259
Domain doesn't match expected domain.	4,286
Type doesn't match expected type.	3,444

Authorizing Entities

The number of sites (ads.txt) and app developers (app-ads.txt) that authorize accounts from google.com, broken down by the declared relationship.

Resource	Direct	Reseller	All
ads.txt	1,435,771	339,491	1,467,959
app-ads.txt	225,776	83,009	231,792

Owned Sellers

Sellers from other ad systems that list google.com as the owner domain.

Status	Publisher	Intermediary	Both	Total
Ok	816	29,968	46	30,830
Missing	307	9,465	40	9,812
Total	1,123	39,433	86	40,642