google.com

Fetch Details

First Fetch	2021-06-10T10:46:25+00:00
Last Fetch	2024-10-21T09:16:42+00:00
Fetch Status	Ok

Fetch Requests (5)

Last Fetch

Fetched	2024-10-21T09:16:42+00:00
URL	https://realtimebidding.google.com/sellers.json
Redirect	https://storage.googleapis.com/adx-rtb-dictionaries/sellers.json
Content Type	application/json
Hash	b41b345f24bcacd8670a366b57f8415618495147ee4bb6ccd7f2ce7f7ee69a87
SimHash	4552801ded56

Sellers.json Details

Version	1.0
Contact Email	sellers_json@google.com
Contact Address	1600 Amphitheatre Parkway Mountain View, CA 94043
TAG-ID	f08c47fec0942fa0

Current Sellers

Breakdown of the ad seller records from google.com's sellers.json file. Sellers can represent publishers, intermediaries, or both. They may have public ownership information, or be marked as confidential.

Ownership	Publisher	Intermediary	Both	Total
Public	299,843	0	602	300,445
Confidential	741,907	0	2	741,909
Total	1,041,750	0	604	1,042,354

Missing Sellers

Sellers that were present in previously fetched versions of google.com's sellers.json file, but were missing from the last successfully fetched file.

Ownership	Publisher	Intermediary	Both	Total
Public	298,374	10	37	298,421
Confidential	1,321,779	0	0	1,321,779
Total	1,620,153	10	37	1,620,200

Warnings

Code	Description	Count
alt_location	Not available at expected location.	-
sellers_url_domains	Url sellers[].domain field.	7
sellers_missing_domains	Missing sellers[].domain field.	143,364
sellers_subdomain_domains	Subdomain sellers[].domain field.	204

Seller Profiles

Sellers are profiled based on the sites (ads.txt) and app developers (app-ads.txt) that authorize them. Profiles are recalculated periodically, so may not incorporate recent changes.

Authorized Sellers

The number of current google.com sellers authorized by at least one site or app developer, broken down by the declared relationship.

Resource	Direct	Reseller	All
ads.txt	457,727	3,451	458,389
app-ads.txt	61,203	1,276	61,540

Expected Types

Comparison between the declared types of current google.com sellers and their expected types, based on the relationships declared by the sites and app developers that authorize them.

Expected Type	Publisher	Intermediary	Both
Publisher	485,827	0	16
Intermediary	614	0	57
Both	2,421	0	527

Profile Warnings

Description	Count
Not authorized by any known site/app.	552,892
Authorized direct by multiple owners.	138,186
Domain doesn't match expected domain.	4,590
Type doesn't match expected type.	3,108

Authorizing Entities

The number of sites (ads.txt) and app developers (app-ads.txt) that authorize accounts from google.com, broken down by the declared relationship.

Resource	Direct	Reseller	All
ads.txt	1,386,637	338,298	1,420,614
app-ads.txt	225,698	87,043	232,202

Owned Sellers

Sellers from other ad systems that list google.com as the owner domain.

Status	Publisher	Intermediary	Both	Total
Ok	927	33,806	63	34,796
Missing	382	11,846	44	12,272
Total	1,309	45,652	107	47,068