google.com

Fetch Details

First Fetch	2021-06-10T10:46:25+00:00
Last Fetch	2024-10-09T09:07:58+00:00
Fetch Status	Ok

Fetch Requests (5)

Last Fetch

Fetched	2024-10-09T09:07:58+00:00
URL	https://realtimebidding.google.com/sellers.json
Redirect	https://storage.googleapis.com/adx-rtb-dictionaries/sellers.json
Content Type	application/json
Hash	7fdd741fc1514110bce282b23179f6e0a7b6524daf6bb3aeae1d52f4932023f5
SimHash	4552801ded56

Sellers.json Details

Version	1.0
Contact Email	sellers_json@google.com
Contact Address	1600 Amphitheatre Parkway Mountain View, CA 94043
TAG-ID	f08c47fec0942fa0

Current Sellers

Breakdown of the ad seller records from google.com's sellers.json file. Sellers can represent publishers, intermediaries, or both. They may have public ownership information, or be marked as confidential.

Ownership	Publisher	Intermediary	Both	Total
Public	300,168	0	603	300,771
Confidential	744,396	0	2	744,398
Total	1,044,564	0	605	1,045,169

Missing Sellers

Sellers that were present in previously fetched versions of google.com's sellers.json file, but were missing from the last successfully fetched file.

Ownership	Publisher	Intermediary	Both	Total
Public	297,339	10	37	297,386
Confidential	1,319,489	0	0	1,319,489
Total	1,616,828	10	37	1,616,875

Warnings

Code	Description	Count
alt_location	Not available at expected location.	-
sellers_url_domains	Url sellers[].domain field.	7
sellers_missing_domains	Missing sellers[].domain field.	143,620
sellers_subdomain_domains	Subdomain sellers[].domain field.	201

Seller Profiles

Sellers are profiled based on the sites (ads.txt) and app developers (app-ads.txt) that authorize them. Profiles are recalculated periodically, so may not incorporate recent changes.

Authorized Sellers

The number of current google.com sellers authorized by at least one site or app developer, broken down by the declared relationship.

Resource	Direct	Reseller	All
ads.txt	452,879	3,442	453,551
app-ads.txt	60,677	1,270	61,019

Expected Types

Comparison between the declared types of current google.com sellers and their expected types, based on the relationships declared by the sites and app developers that authorize them.

Expected Type	Publisher	Intermediary	Both
Publisher	480,758	0	16
Intermediary	620	0	60
Both	2,401	0	525

Profile Warnings

Description	Count
Not authorized by any known site/app.	560,789
Authorized direct by multiple owners.	136,313
Domain doesn't match expected domain.	4,672
Type doesn't match expected type.	3,097

Authorizing Entities

The number of sites (ads.txt) and app developers (app-ads.txt) that authorize accounts from google.com, broken down by the declared relationship.

Resource	Direct	Reseller	All
ads.txt	1,377,684	337,329	1,411,101
app-ads.txt	224,752	86,760	231,200

Owned Sellers

Sellers from other ad systems that list google.com as the owner domain.

Status	Publisher	Intermediary	Both	Total
Ok	925	33,788	63	34,776
Missing	373	11,770	44	12,187
Total	1,298	45,558	107	46,963