Details for ad system


Fetch Details

First Fetch2021-06-10T10:47:59+00:00
Last Fetch2024-04-16T10:00:36+00:00
Fetch StatusOk

Fetch Requests (1)

ResultSellers.json Found.

Last Fetch

Content Type text/plain
Hash 5c3d12d697ecfbc756a990d3650acee8097b0f7256d682870987dd95e5f742f3
SimHash e9108cceaff8

Sellers.json Details


Current Sellers

Breakdown of the ad seller records from's sellers.json file. Sellers can represent publishers, intermediaries, or both. They may have public ownership information, or be marked as confidential.

Ownership Publisher Intermediary Both Total
Public 3,046 0 0 3,046
Confidential 0 0 0 0
Total 3,046 0 0 3,046


Code Description Count
unexpected_media_type Unexpected media type in Content-Type header. -
numeric_version Numeric version field. -
sellers_missing_names Missing sellers[].name field. 802
sellers_subdomain_domains Subdomain sellers[].domain field. 212

Seller Profiles

Sellers are profiled based on the sites (ads.txt) and app developers (app-ads.txt) that authorize them. Profiles are recalculated periodically, so may not incorporate recent changes.

Authorized Sellers

The number of current sellers authorized by at least one site or app developer, broken down by the declared relationship.

Resource Direct Reseller All
ads.txt 356 12 367
app-ads.txt 2,473 29 2,491

Expected Types

Comparison between the declared types of current sellers and their expected types, based on the relationships declared by the sites and app developers that authorize them.

Expected Type Publisher Intermediary Both
Publisher 2,466 0 0
Intermediary 18 0 0
Both 12 0 0

Profile Warnings

Description Count
Authorized direct by multiple owners. 1,094
Not authorized by any known site/app. 550
Domain doesn't match expected domain. 172
Type doesn't match expected type. 30

Authorizing Entities

The number of sites (ads.txt) and app developers (app-ads.txt) that authorize accounts from, broken down by the declared relationship.

Resource Direct Reseller All
ads.txt 10,433 2,383 12,684
app-ads.txt 33,348 9,072 41,979

Owned Sellers

Sellers from other ad systems that list as the owner domain.

Status Publisher Intermediary Both Total
Ok 19 59 3 81
Missing 11 19 3 33
Total 30 78 6 114