lijit.com

Fetch Details

Alternate Domains	sovrn.com
First Fetch	2021-06-10T10:49:24+00:00
Last Fetch	2025-05-13T10:43:21+00:00
Fetch Status	Ok

Fetch Requests (1)

Last Fetch

Fetched	2025-05-13T10:43:21+00:00
URL	https://lijit.com/sellers.json
Content Type	text/plain; charset=utf-8
Hash	640add3ba6cbf438e4d0b9630144a8161a012633d20180031f0a336e49cd6e18
SimHash	fcd2db255da6

Sellers.json Details

Version	1.0
Contact Email	support@sovrn.com
Contact Address	5541 Central Ave, Boulder, CO 80301
TAG-ID	fafdf38b16bf6b2b

Current Sellers

Breakdown of the ad seller records from lijit.com's sellers.json file. Sellers can represent publishers, intermediaries, or both. They may have public ownership information, or be marked as confidential.

Ownership	Publisher	Intermediary	Both	Total
Public	5,151	1,947	2	7,100
Confidential	0	0	0	0
Total	5,151	1,947	2	7,100

Missing Sellers

Sellers that were present in previously fetched versions of lijit.com's sellers.json file, but were missing from the last successfully fetched file.

Ownership	Publisher	Intermediary	Both	Total
Public	39	90	0	129
Confidential	0	0	0	0
Total	39	90	0	129

Warnings

Code	Description	Count
unexpected_media_type	Unexpected media type in Content-Type header.	-
sellers_missing_names	Missing sellers[].name field.	2
sellers_url_domains	Url sellers[].domain field.	5
sellers_invalid_domains	Invalid sellers[].domain field.	21
sellers_missing_domains	Missing sellers[].domain field.	3
sellers_subdomain_domains	Subdomain sellers[].domain field.	55

Seller Profiles

Sellers are profiled based on the sites (ads.txt) and app developers (app-ads.txt) that authorize them. Profiles are recalculated periodically, so may not incorporate recent changes.

Authorized Sellers

The number of current lijit.com sellers authorized by at least one site or app developer, broken down by the declared relationship.

Resource	Direct	Reseller	All
ads.txt	3,040	676	3,224
app-ads.txt	1,064	482	1,252

Expected Types

Comparison between the declared types of current lijit.com sellers and their expected types, based on the relationships declared by the sites and app developers that authorize them.

Expected Type	Publisher	Intermediary	Both
Publisher	1,607	977	0
Intermediary	36	151	0
Both	133	374	2

Profile Warnings

Description	Count
Not authorized by any known site/app.	3,820
Authorized direct by multiple owners.	1,844
Type doesn't match expected type.	1,520
Domain doesn't match expected domain.	644

Authorizing Entities

The number of sites (ads.txt) and app developers (app-ads.txt) that authorize accounts from lijit.com, broken down by the declared relationship.

Resource	Direct	Reseller	All
ads.txt	186,196	207,770	253,243
app-ads.txt	30,854	82,467	86,569

Owned Sellers

Sellers from other ad systems that list lijit.com as the owner domain.

Status	Publisher	Intermediary	Both	Total
Ok	2	33	2	37
Missing	0	1	0	1
Total	2	34	2	38