lijit.com

Fetch Details

Alternate Domains	sovrn.com
First Fetch	2021-06-10T10:49:24+00:00
Last Fetch	2026-03-07T11:00:49+00:00
Fetch Status	Ok

Fetch Requests (1)

Last Fetch

Fetched	2026-03-07T11:00:49+00:00
URL	https://lijit.com/sellers.json
Content Type	text/plain; charset=utf-8
Hash	0ff2bef23ab905dfb9fec1d004261d48543dbb7061f4c25a3a435cc553ae85c7
SimHash	fcd2db255da6

Sellers.json Details

Version	1.0
Contact Email	support@sovrn.com
Contact Address	5541 Central Ave, Boulder, CO 80301
TAG-ID	fafdf38b16bf6b2b

Current Sellers

Breakdown of the ad seller records from lijit.com's sellers.json file. Sellers can represent publishers, intermediaries, or both. They may have public ownership information, or be marked as confidential.

Ownership	Publisher	Intermediary	Both	Total
Public	5,187	2,070	7	7,264
Confidential	0	0	0	0
Total	5,187	2,070	7	7,264

Missing Sellers

Sellers that were present in previously fetched versions of lijit.com's sellers.json file, but were missing from the last successfully fetched file.

Ownership	Publisher	Intermediary	Both	Total
Public	39	89	0	128
Confidential	0	0	0	0
Total	39	89	0	128

Warnings

Code	Description	Count
unexpected_media_type	Unexpected media type in Content-Type header.	-
sellers_missing_names	Missing sellers[].name field.	2
sellers_url_domains	Url sellers[].domain field.	5
sellers_invalid_domains	Invalid sellers[].domain field.	22
sellers_missing_domains	Missing sellers[].domain field.	3
sellers_subdomain_domains	Subdomain sellers[].domain field.	57

Seller Profiles

Sellers are profiled based on the sites (ads.txt) and app developers (app-ads.txt) that authorize them. Profiles are recalculated periodically, so may not incorporate recent changes.

Authorized Sellers

The number of current lijit.com sellers authorized by at least one site or app developer, broken down by the declared relationship.

Resource	Direct	Reseller	All
ads.txt	2,958	768	3,198
app-ads.txt	1,121	586	1,360

Expected Types

Comparison between the declared types of current lijit.com sellers and their expected types, based on the relationships declared by the sites and app developers that authorize them.

Expected Type	Publisher	Intermediary	Both
Publisher	1,533	942	1
Intermediary	34	198	1
Both	124	426	5

Profile Warnings

Description	Count
Not authorized by any known site/app.	4,000
Authorized direct by multiple owners.	1,796
Type doesn't match expected type.	1,528
Domain doesn't match expected domain.	657

Authorizing Entities

The number of sites (ads.txt) and app developers (app-ads.txt) that authorize accounts from lijit.com, broken down by the declared relationship.

Resource	Direct	Reseller	All
ads.txt	196,830	217,494	255,785
app-ads.txt	41,329	99,951	103,533

Owned Sellers

Sellers from other ad systems that list lijit.com as the owner domain.

Status	Publisher	Intermediary	Both	Total
Ok	4	52	2	58
Missing	0	67	1	68
Total	4	119	3	126