openx.com

Fetch Details

First Fetch	2021-06-10T10:54:18+00:00
Last Fetch	2026-03-13T11:12:40+00:00
Fetch Status	Ok

Fetch Requests (1)

Last Fetch

Fetched	2026-03-13T11:12:40+00:00
URL	https://openx.com/sellers.json
Content Type	application/json
Hash	fcafb2a4c6423c5d41f93747fb25a0135e3eb9c15a3e8ab00656eafa33a7a710
SimHash	dcf25f36dd26

Sellers.json Details

Version	1.0
Contact Email	sellers@openx.com
Contact Address	OpenX Technologies, Inc., 35 N. Lake Ave, Suite 240, Pasadena 91101
TAG-ID	6a698e2ec38604c6

Current Sellers

Breakdown of the ad seller records from openx.com's sellers.json file. Sellers can represent publishers, intermediaries, or both. They may have public ownership information, or be marked as confidential.

Ownership	Publisher	Intermediary	Both	Total
Public	2,806	7,400	642	10,848
Confidential	0	0	0	0
Total	2,806	7,400	642	10,848

Missing Sellers

Sellers that were present in previously fetched versions of openx.com's sellers.json file, but were missing from the last successfully fetched file.

Ownership	Publisher	Intermediary	Both	Total
Public	784	1,621	56	2,461
Confidential	0	0	0	0
Total	784	1,621	56	2,461

Warnings

Code	Description	Count
sellers_subdomain_domains	Subdomain sellers[].domain field.	79

Seller Profiles

Sellers are profiled based on the sites (ads.txt) and app developers (app-ads.txt) that authorize them. Profiles are recalculated periodically, so may not incorporate recent changes.

Authorized Sellers

The number of current openx.com sellers authorized by at least one site or app developer, broken down by the declared relationship.

Resource	Direct	Reseller	All
ads.txt	4,288	2,185	5,243
app-ads.txt	2,748	1,340	3,421

Expected Types

Comparison between the declared types of current openx.com sellers and their expected types, based on the relationships declared by the sites and app developers that authorize them.

Expected Type	Publisher	Intermediary	Both
Publisher	1,731	2,051	35
Intermediary	30	947	80
Both	122	1,216	87

Profile Warnings

Description	Count
Not authorized by any known site/app.	4,549
Type doesn't match expected type.	3,534
Authorized direct by multiple owners.	2,876
Domain doesn't match expected domain.	1,699

Authorizing Entities

The number of sites (ads.txt) and app developers (app-ads.txt) that authorize accounts from openx.com, broken down by the declared relationship.

Resource	Direct	Reseller	All
ads.txt	238,556	288,564	333,427
app-ads.txt	45,052	128,389	130,469

Owned Sellers

Sellers from other ad systems that list openx.com as the owner domain.

Status	Publisher	Intermediary	Both	Total
Ok	10	72	0	82
Missing	7	95	7	109
Total	17	167	7	191