proper.io

Fetch Details

First Fetch	2021-06-10T10:55:49+00:00
Last Fetch	2025-07-16T14:25:29+00:00
Fetch Status	Failed
Failure Reason	File doesn't exist.
Failure Code	not_found

Fetch Requests (4)

Last Successful Fetch

Fetched	2025-05-06T10:23:10+00:00
URL	https://proper.io/sellers.json
Content Type	application/json
Hash	220071d6feb8dc43b438b52dd4e68f14fbe770e9650e051d934dcd964a3baf70
SimHash	7011972da4e2

Sellers.json Details

Version	1.0
Contact Email	adops@proper.io
Contact Address	Proper Media LLC, 4150 Mission Blvd., Suite 220, San Diego, CA 92109

Current Sellers

Breakdown of the ad seller records from proper.io's sellers.json file. Sellers can represent publishers, intermediaries, or both. They may have public ownership information, or be marked as confidential.

Ownership	Publisher	Intermediary	Both	Total
Public	289	0	0	289
Confidential	0	0	0	0
Total	289	0	0	289

Missing Sellers

Sellers that were present in previously fetched versions of proper.io's sellers.json file, but were missing from the last successfully fetched file.

Ownership	Publisher	Intermediary	Both	Total
Public	370	3	0	373
Confidential	0	0	0	0
Total	370	3	0	373

Warnings

Code	Description	Count
sellers_invalid_domains	Invalid sellers[].domain field.	1
sellers_missing_domains	Missing sellers[].domain field.	123
sellers_subdomain_domains	Subdomain sellers[].domain field.	2

Errors

Code	Description	Count
invalid_identifiers	Invalid identifiers field.	-
sellers_duplicate_ids	Duplicate sellers[].seller_id field.	2

Seller Profiles

Sellers are profiled based on the sites (ads.txt) and app developers (app-ads.txt) that authorize them. Profiles are recalculated periodically, so may not incorporate recent changes.

Authorized Sellers

The number of current proper.io sellers authorized by at least one site or app developer, broken down by the declared relationship.

Resource	Direct	Reseller	All
ads.txt	65	0	65
app-ads.txt	6	0	6

Expected Types

Comparison between the declared types of current proper.io sellers and their expected types, based on the relationships declared by the sites and app developers that authorize them.

Expected Type	Publisher	Intermediary	Both
Publisher	67	0	0
Intermediary	0	0	0
Both	0	0	0

Profile Warnings

Description	Count
Not authorized by any known site/app.	222
Authorized direct by multiple owners.	14
Domain doesn't match expected domain.	8

Authorizing Entities

The number of sites (ads.txt) and app developers (app-ads.txt) that authorize accounts from proper.io, broken down by the declared relationship.

Resource	Direct	Reseller	All
ads.txt	595	0	595
app-ads.txt	18	0	18

Owned Sellers

Sellers from other ad systems that list proper.io as the owner domain.

Status	Publisher	Intermediary	Both	Total
Ok	8	38	20	66
Missing	8	276	8	292
Total	16	314	28	358