pubmatic.com

Fetch Details

First Fetch	2021-06-10T10:56:06+00:00
Last Fetch	2025-04-29T10:32:03+00:00
Fetch Status	Ok

Fetch Requests (1)

Last Fetch

Fetched	2025-04-29T10:32:03+00:00
URL	https://pubmatic.com/sellers.json
Redirect	https://cdn.pubmatic.com/sellers/data/sellers.json
Content Type	application/json
Hash	6a226a224484aab21557cc392800ba1bd54fc6f03f86737f440abc7415f30724
SimHash	fc12d924fda6

Sellers.json Details

Version	1.0
Contact Email	Eric Bozinny <eric.bozinny@pubmatic.com>
Contact Address	PubMatic 601 Marshall St. Redwood City, CA 94063 USA
TAG-ID	5d62403b186f2ace

Current Sellers

Breakdown of the ad seller records from pubmatic.com's sellers.json file. Sellers can represent publishers, intermediaries, or both. They may have public ownership information, or be marked as confidential.

Ownership	Publisher	Intermediary	Both	Total
Public	3,049	2,509	414	5,972
Confidential	0	0	0	0
Total	3,049	2,509	414	5,972

Missing Sellers

Sellers that were present in previously fetched versions of pubmatic.com's sellers.json file, but were missing from the last successfully fetched file.

Ownership	Publisher	Intermediary	Both	Total
Public	391	332	41	764
Confidential	0	0	0	0
Total	391	332	41	764

Warnings

Code	Description	Count
sellers_url_domains	Url sellers[].domain field.	30
sellers_invalid_domains	Invalid sellers[].domain field.	1
sellers_subdomain_domains	Subdomain sellers[].domain field.	56

Errors

Code	Description	Count
sellers_invalid_types	Invalid sellers[].seller_type field.	11

Seller Profiles

Sellers are profiled based on the sites (ads.txt) and app developers (app-ads.txt) that authorize them. Profiles are recalculated periodically, so may not incorporate recent changes.

Authorized Sellers

The number of current pubmatic.com sellers authorized by at least one site or app developer, broken down by the declared relationship.

Resource	Direct	Reseller	All
ads.txt	3,664	1,649	4,364
app-ads.txt	2,802	1,449	3,537

Expected Types

Comparison between the declared types of current pubmatic.com sellers and their expected types, based on the relationships declared by the sites and app developers that authorize them.

Expected Type	Publisher	Intermediary	Both
Publisher	2,184	1,019	80
Intermediary	40	551	71
Both	190	644	226

Profile Warnings

Description	Count
Authorized direct by multiple owners.	2,826
Type doesn't match expected type.	2,044
Not authorized by any known site/app.	967
Domain doesn't match expected domain.	699

Authorizing Entities

The number of sites (ads.txt) and app developers (app-ads.txt) that authorize accounts from pubmatic.com, broken down by the declared relationship.

Resource	Direct	Reseller	All
ads.txt	245,610	297,983	339,637
app-ads.txt	47,525	115,567	117,274

Owned Sellers

Sellers from other ad systems that list pubmatic.com as the owner domain.

Status	Publisher	Intermediary	Both	Total
Ok	13	137	2	152
Missing	5	33	2	40
Total	18	170	4	192