pubmatic.com

Fetch Details

First Fetch	2021-06-10T10:56:06+00:00
Last Fetch	2026-02-06T11:10:41+00:00
Fetch Status	Ok

Fetch Requests (1)

Last Fetch

Fetched	2026-02-06T11:10:41+00:00
URL	https://pubmatic.com/sellers.json
Redirect	https://cdn.pubmatic.com/sellers/data/sellers.json
Content Type	application/json
Hash	b03979ed599b2c8842ea33c452f10e6258c4a113de1ffe2a92711efe3e5eee01
SimHash	fc12d924fda6

Sellers.json Details

Version	1.0
Contact Email	Eric Bozinny <eric.bozinny@pubmatic.com>
Contact Address	PubMatic 601 Marshall St. Redwood City, CA 94063 USA
TAG-ID	5d62403b186f2ace

Current Sellers

Breakdown of the ad seller records from pubmatic.com's sellers.json file. Sellers can represent publishers, intermediaries, or both. They may have public ownership information, or be marked as confidential.

Ownership	Publisher	Intermediary	Both	Total
Public	3,242	2,516	427	6,185
Confidential	0	0	0	0
Total	3,242	2,516	427	6,185

Missing Sellers

Sellers that were present in previously fetched versions of pubmatic.com's sellers.json file, but were missing from the last successfully fetched file.

Ownership	Publisher	Intermediary	Both	Total
Public	512	480	75	1,067
Confidential	0	0	0	0
Total	512	480	75	1,067

Warnings

Code	Description	Count
sellers_url_domains	Url sellers[].domain field.	31
sellers_invalid_domains	Invalid sellers[].domain field.	1
sellers_subdomain_domains	Subdomain sellers[].domain field.	62

Errors

Code	Description	Count
sellers_invalid_types	Invalid sellers[].seller_type field.	17

Seller Profiles

Sellers are profiled based on the sites (ads.txt) and app developers (app-ads.txt) that authorize them. Profiles are recalculated periodically, so may not incorporate recent changes.

Authorized Sellers

The number of current pubmatic.com sellers authorized by at least one site or app developer, broken down by the declared relationship.

Resource	Direct	Reseller	All
ads.txt	3,640	1,781	4,394
app-ads.txt	2,926	1,550	3,698

Expected Types

Comparison between the declared types of current pubmatic.com sellers and their expected types, based on the relationships declared by the sites and app developers that authorize them.

Expected Type	Publisher	Intermediary	Both
Publisher	2,210	934	65
Intermediary	56	580	75
Both	249	662	244

Profile Warnings

Description	Count
Authorized direct by multiple owners.	2,767
Type doesn't match expected type.	2,041
Not authorized by any known site/app.	1,110
Domain doesn't match expected domain.	705

Authorizing Entities

The number of sites (ads.txt) and app developers (app-ads.txt) that authorize accounts from pubmatic.com, broken down by the declared relationship.

Resource	Direct	Reseller	All
ads.txt	250,953	295,891	337,566
app-ads.txt	55,895	131,547	133,163

Owned Sellers

Sellers from other ad systems that list pubmatic.com as the owner domain.

Status	Publisher	Intermediary	Both	Total
Ok	12	162	2	176
Missing	8	71	2	81
Total	20	233	4	257