smaato.com

Fetch Details

First Fetch	2021-06-10T10:59:10+00:00
Last Fetch	2025-01-14T11:25:52+00:00
Fetch Status	Ok

Fetch Requests (1)

Last Fetch

Fetched	2025-01-14T11:25:52+00:00
URL	https://smaato.com/sellers.json
Redirect	https://www.smaato.com/sellers.json
Content Type	application/json
Hash	79915c7274141333db9b705b705bc761f1f4d0f8eb7d0597ae3baeb5ec4e12e8
SimHash	fcc0d9027526

Sellers.json Details

Version	1.0
Contact Email	Smaato Support <support@smaato.com>
Contact Address	240 Stockton Street, 10th Floor San Francisco, California 94108 United States of America
TAG-ID	07bcf65f187117b4

Current Sellers

Breakdown of the ad seller records from smaato.com's sellers.json file. Sellers can represent publishers, intermediaries, or both. They may have public ownership information, or be marked as confidential.

Ownership	Publisher	Intermediary	Both	Total
Public	1,134	1,475	6	2,615
Confidential	0	0	0	0
Total	1,134	1,475	6	2,615

Missing Sellers

Sellers that were present in previously fetched versions of smaato.com's sellers.json file, but were missing from the last successfully fetched file.

Ownership	Publisher	Intermediary	Both	Total
Public	1,206	1,147	1	2,354
Confidential	0	0	0	0
Total	1,206	1,147	1	2,354

Warnings

Code	Description	Count
sellers_subdomain_domains	Subdomain sellers[].domain field.	38

Errors

Code	Description	Count
sellers_missing_types	Missing sellers[].seller_type field.	11

Seller Profiles

Sellers are profiled based on the sites (ads.txt) and app developers (app-ads.txt) that authorize them. Profiles are recalculated periodically, so may not incorporate recent changes.

Authorized Sellers

The number of current smaato.com sellers authorized by at least one site or app developer, broken down by the declared relationship.

Resource	Direct	Reseller	All
ads.txt	599	297	801
app-ads.txt	1,297	493	1,689

Expected Types

Comparison between the declared types of current smaato.com sellers and their expected types, based on the relationships declared by the sites and app developers that authorize them.

Expected Type	Publisher	Intermediary	Both
Publisher	995	351	2
Intermediary	3	462	0
Both	35	106	4

Profile Warnings

Description	Count
Authorized direct by multiple owners.	793
Not authorized by any known site/app.	657
Type doesn't match expected type.	497
Domain doesn't match expected domain.	272

Authorizing Entities

The number of sites (ads.txt) and app developers (app-ads.txt) that authorize accounts from smaato.com, broken down by the declared relationship.

Resource	Direct	Reseller	All
ads.txt	138,152	251,843	268,327
app-ads.txt	30,959	81,350	83,350

Owned Sellers

Sellers from other ad systems that list smaato.com as the owner domain.

Status	Publisher	Intermediary	Both	Total
Ok	27	246	18	291
Missing	11	76	6	93
Total	38	322	24	384