smaato.com

Fetch Details

First Fetch	2021-06-10T10:59:10+00:00
Last Fetch	2024-07-26T11:36:36+00:00
Fetch Status	Ok

Fetch Requests (1)

Last Fetch

Fetched	2024-07-26T11:36:36+00:00
URL	https://smaato.com/sellers.json
Redirect	https://www.smaato.com/sellers.json
Content Type	application/json
Hash	2e6e416c4c7ba60f5077a9d8aa3d3a284a9b25c520078857daff014bc4d93b8e
SimHash	fcc0d9037526

Sellers.json Details

Version	1.0
Contact Email	Smaato Support <support@smaato.com>
Contact Address	240 Stockton Street, 10th Floor San Francisco, California 94108 United States of America
TAG-ID	07bcf65f187117b4

Current Sellers

Breakdown of the ad seller records from smaato.com's sellers.json file. Sellers can represent publishers, intermediaries, or both. They may have public ownership information, or be marked as confidential.

Ownership	Publisher	Intermediary	Both	Total
Public	1,279	1,476	4	2,759
Confidential	0	0	0	0
Total	1,279	1,476	4	2,759

Missing Sellers

Sellers that were present in previously fetched versions of smaato.com's sellers.json file, but were missing from the last successfully fetched file.

Ownership	Publisher	Intermediary	Both	Total
Public	836	1,004	1	1,841
Confidential	0	0	0	0
Total	836	1,004	1	1,841

Warnings

Code	Description	Count
sellers_invalid_domains	Invalid sellers[].domain field.	1
sellers_missing_domains	Missing sellers[].domain field.	97
sellers_subdomain_domains	Subdomain sellers[].domain field.	38

Errors

Code	Description	Count
sellers_missing_types	Missing sellers[].seller_type field.	5

Seller Profiles

Sellers are profiled based on the sites (ads.txt) and app developers (app-ads.txt) that authorize them. Profiles are recalculated periodically, so may not incorporate recent changes.

Authorized Sellers

The number of current smaato.com sellers authorized by at least one site or app developer, broken down by the declared relationship.

Resource	Direct	Reseller	All
ads.txt	535	279	729
app-ads.txt	1,067	489	1,467

Expected Types

Comparison between the declared types of current smaato.com sellers and their expected types, based on the relationships declared by the sites and app developers that authorize them.

Expected Type	Publisher	Intermediary	Both
Publisher	798	326	0
Intermediary	5	473	0
Both	36	90	4

Profile Warnings

Description	Count
Not authorized by any known site/app.	1,027
Authorized direct by multiple owners.	654
Type doesn't match expected type.	457
Domain doesn't match expected domain.	261

Authorizing Entities

The number of sites (ads.txt) and app developers (app-ads.txt) that authorize accounts from smaato.com, broken down by the declared relationship.

Resource	Direct	Reseller	All
ads.txt	125,943	257,990	260,540
app-ads.txt	27,616	77,713	79,554

Owned Sellers

Sellers from other ad systems that list smaato.com as the owner domain.

Status	Publisher	Intermediary	Both	Total
Ok	19	210	15	244
Missing	7	73	8	88
Total	26	283	23	332