smaato.com

Fetch Details

First Fetch	2021-06-10T10:59:10+00:00
Last Fetch	2025-05-13T12:06:11+00:00
Fetch Status	Ok

Fetch Requests (1)

Last Fetch

Fetched	2025-05-13T12:06:11+00:00
URL	https://smaato.com/sellers.json
Redirect	https://www.smaato.com/sellers.json
Content Type	application/json
Hash	21045bcab8fd469dfaf99f72de23251c39bbaeac9eb5d04eadec5fba4046ef3e
SimHash	fcc0d9027526

Sellers.json Details

Version	1.0
Contact Email	support@smaato.com
Contact Address	60 Madison Avenue 8th Floor, New York, New York 10010, USA
TAG-ID	07bcf65f187117b4

Current Sellers

Breakdown of the ad seller records from smaato.com's sellers.json file. Sellers can represent publishers, intermediaries, or both. They may have public ownership information, or be marked as confidential.

Ownership	Publisher	Intermediary	Both	Total
Public	1,502	1,810	6	3,318
Confidential	0	0	0	0
Total	1,502	1,810	6	3,318

Missing Sellers

Sellers that were present in previously fetched versions of smaato.com's sellers.json file, but were missing from the last successfully fetched file.

Ownership	Publisher	Intermediary	Both	Total
Public	1,198	973	0	2,171
Confidential	0	0	0	0
Total	1,198	973	0	2,171

Warnings

Code	Description	Count
sellers_subdomain_domains	Subdomain sellers[].domain field.	50

Errors

Code	Description	Count
sellers_missing_types	Missing sellers[].seller_type field.	7

Seller Profiles

Sellers are profiled based on the sites (ads.txt) and app developers (app-ads.txt) that authorize them. Profiles are recalculated periodically, so may not incorporate recent changes.

Authorized Sellers

The number of current smaato.com sellers authorized by at least one site or app developer, broken down by the declared relationship.

Resource	Direct	Reseller	All
ads.txt	736	353	977
app-ads.txt	1,580	584	2,048

Expected Types

Comparison between the declared types of current smaato.com sellers and their expected types, based on the relationships declared by the sites and app developers that authorize them.

Expected Type	Publisher	Intermediary	Both
Publisher	1,240	399	2
Intermediary	6	540	2
Both	41	120	2

Profile Warnings

Description	Count
Not authorized by any known site/app.	966
Authorized direct by multiple owners.	916
Type doesn't match expected type.	570
Domain doesn't match expected domain.	349

Authorizing Entities

The number of sites (ads.txt) and app developers (app-ads.txt) that authorize accounts from smaato.com, broken down by the declared relationship.

Resource	Direct	Reseller	All
ads.txt	138,448	212,356	267,633
app-ads.txt	35,233	88,847	90,699

Owned Sellers

Sellers from other ad systems that list smaato.com as the owner domain.

Status	Publisher	Intermediary	Both	Total
Ok	21	306	23	350
Missing	20	81	5	106
Total	41	387	28	456