smaato.com

Fetch Details

First Fetch	2021-06-10T10:59:10+00:00
Last Fetch	2026-02-09T12:01:48+00:00
Fetch Status	Ok

Fetch Requests (1)

Last Fetch

Fetched	2026-02-09T12:01:48+00:00
URL	https://smaato.com/sellers.json
Content Type	application/json
Hash	b259d601e390b34a1608fc61431962ca3e93899b1d237781867d1876207d42f9
SimHash	fcc0d9027726

Sellers.json Details

Version	1.0
Contact Email	support@smaato.com
Contact Address	60 Madison Avenue 8th Floor, New York, New York 10010, USA
TAG-ID	07bcf65f187117b4

Current Sellers

Breakdown of the ad seller records from smaato.com's sellers.json file. Sellers can represent publishers, intermediaries, or both. They may have public ownership information, or be marked as confidential.

Ownership	Publisher	Intermediary	Both	Total
Public	1,521	1,705	7	3,233
Confidential	0	0	0	0
Total	1,521	1,705	7	3,233

Missing Sellers

Sellers that were present in previously fetched versions of smaato.com's sellers.json file, but were missing from the last successfully fetched file.

Ownership	Publisher	Intermediary	Both	Total
Public	1,443	1,185	0	2,628
Confidential	0	0	0	0
Total	1,443	1,185	0	2,628

Warnings

Code	Description	Count
sellers_missing_domains	Missing sellers[].domain field.	10
sellers_subdomain_domains	Subdomain sellers[].domain field.	46

Errors

Code	Description	Count
sellers_missing_types	Missing sellers[].seller_type field.	2

Seller Profiles

Sellers are profiled based on the sites (ads.txt) and app developers (app-ads.txt) that authorize them. Profiles are recalculated periodically, so may not incorporate recent changes.

Authorized Sellers

The number of current smaato.com sellers authorized by at least one site or app developer, broken down by the declared relationship.

Resource	Direct	Reseller	All
ads.txt	677	343	911
app-ads.txt	1,465	546	1,900

Expected Types

Comparison between the declared types of current smaato.com sellers and their expected types, based on the relationships declared by the sites and app developers that authorize them.

Expected Type	Publisher	Intermediary	Both
Publisher	1,149	362	3
Intermediary	3	495	2
Both	34	116	2

Profile Warnings

Description	Count
Not authorized by any known site/app.	1,067
Authorized direct by multiple owners.	872
Type doesn't match expected type.	520
Domain doesn't match expected domain.	342

Authorizing Entities

The number of sites (ads.txt) and app developers (app-ads.txt) that authorize accounts from smaato.com, broken down by the declared relationship.

Resource	Direct	Reseller	All
ads.txt	134,727	214,888	267,558
app-ads.txt	41,072	100,723	104,741

Owned Sellers

Sellers from other ad systems that list smaato.com as the owner domain.

Status	Publisher	Intermediary	Both	Total
Ok	27	408	26	461
Missing	26	188	8	222
Total	53	596	34	683