google.com

Fetch Details

First Fetch	2021-06-10T10:46:25+00:00
Last Fetch	2024-05-15T09:28:16+00:00
Fetch Status	Ok

Fetch Requests (5)

Last Fetch

Fetched	2024-05-15T09:28:16+00:00
URL	https://realtimebidding.google.com/sellers.json
Redirect	https://storage.googleapis.com/adx-rtb-dictionaries/sellers.json
Content Type	application/json
Hash	fea439b1b12b3fc94ad3aa68fa81fadfe711b84d09696e3f713ad3499d17bb43
SimHash	4552801ded56

Sellers.json Details

Version	1.0
Contact Email	sellers_json@google.com
Contact Address	1600 Amphitheatre Parkway Mountain View, CA 94043
TAG-ID	f08c47fec0942fa0

Current Sellers

Breakdown of the ad seller records from google.com's sellers.json file. Sellers can represent publishers, intermediaries, or both. They may have public ownership information, or be marked as confidential.

Ownership	Publisher	Intermediary	Both	Total
Public	318,606	0	578	319,184
Confidential	812,943	0	2	812,945
Total	1,131,549	0	580	1,132,129

Missing Sellers

Sellers that were present in previously fetched versions of google.com's sellers.json file, but were missing from the last successfully fetched file.

Ownership	Publisher	Intermediary	Both	Total
Public	260,606	10	32	260,648
Confidential	1,153,592	0	0	1,153,592
Total	1,414,198	10	32	1,414,240

Warnings

Code	Description	Count
alt_location	Not available at expected location.	-
sellers_url_domains	Url sellers[].domain field.	7
sellers_missing_domains	Missing sellers[].domain field.	151,542
sellers_subdomain_domains	Subdomain sellers[].domain field.	185

Seller Profiles

Sellers are profiled based on the sites (ads.txt) and app developers (app-ads.txt) that authorize them. Profiles are recalculated periodically, so may not incorporate recent changes.

Authorized Sellers

The number of current google.com sellers authorized by at least one site or app developer, broken down by the declared relationship.

Resource	Direct	Reseller	All
ads.txt	504,981	3,751	505,677
app-ads.txt	66,294	1,260	66,649

Expected Types

Comparison between the declared types of current google.com sellers and their expected types, based on the relationships declared by the sites and app developers that authorize them.

Expected Type	Publisher	Intermediary	Both
Publisher	535,790	0	15
Intermediary	658	0	58
Both	2,709	0	503

Profile Warnings

Description	Count
Not authorized by any known site/app.	592,396
Authorized direct by multiple owners.	152,104
Domain doesn't match expected domain.	4,143
Type doesn't match expected type.	3,440

Authorizing Entities

The number of sites (ads.txt) and app developers (app-ads.txt) that authorize accounts from google.com, broken down by the declared relationship.

Resource	Direct	Reseller	All
ads.txt	1,438,931	340,676	1,471,462
app-ads.txt	226,497	83,717	232,588

Owned Sellers

Sellers from other ad systems that list google.com as the owner domain.

Status	Publisher	Intermediary	Both	Total
Ok	805	30,213	67	31,085
Missing	316	9,581	40	9,937
Total	1,121	39,794	107	41,022