smaato.com

Fetch Details

First Fetch	2021-06-10T10:59:10+00:00
Last Fetch	2024-06-02T11:43:31+00:00
Fetch Status	Ok

Fetch Requests (1)

Last Fetch

Fetched	2024-06-02T11:43:31+00:00
URL	https://smaato.com/sellers.json
Redirect	https://www.smaato.com/sellers.json
Content Type	application/json
Hash	b5477c2ba7f13a9eefe5a87c2ebb9847a95803e18d9b14af6649c6a53086a58d
SimHash	fcc0d9037526

Sellers.json Details

Version	1.0
Contact Email	Smaato Support <support@smaato.com>
Contact Address	240 Stockton Street, 10th Floor San Francisco, California 94108 United States of America
TAG-ID	07bcf65f187117b4

Current Sellers

Breakdown of the ad seller records from smaato.com's sellers.json file. Sellers can represent publishers, intermediaries, or both. They may have public ownership information, or be marked as confidential.

Ownership	Publisher	Intermediary	Both	Total
Public	965	1,445	5	2,415
Confidential	0	0	0	0
Total	965	1,445	5	2,415

Missing Sellers

Sellers that were present in previously fetched versions of smaato.com's sellers.json file, but were missing from the last successfully fetched file.

Ownership	Publisher	Intermediary	Both	Total
Public	808	961	0	1,769
Confidential	0	0	0	0
Total	808	961	0	1,769

Warnings

Code	Description	Count
sellers_subdomain_domains	Subdomain sellers[].domain field.	25

Errors

Code	Description	Count
sellers_missing_types	Missing sellers[].seller_type field.	22

Seller Profiles

Sellers are profiled based on the sites (ads.txt) and app developers (app-ads.txt) that authorize them. Profiles are recalculated periodically, so may not incorporate recent changes.

Authorized Sellers

The number of current smaato.com sellers authorized by at least one site or app developer, broken down by the declared relationship.

Resource	Direct	Reseller	All
ads.txt	493	280	697
app-ads.txt	1,031	495	1,446

Expected Types

Comparison between the declared types of current smaato.com sellers and their expected types, based on the relationships declared by the sites and app developers that authorize them.

Expected Type	Publisher	Intermediary	Both
Publisher	772	311	0
Intermediary	5	490	1
Both	34	79	4

Profile Warnings

Description	Count
Not authorized by any known site/app.	719
Authorized direct by multiple owners.	634
Type doesn't match expected type.	430
Domain doesn't match expected domain.	248

Authorizing Entities

The number of sites (ads.txt) and app developers (app-ads.txt) that authorize accounts from smaato.com, broken down by the declared relationship.

Resource	Direct	Reseller	All
ads.txt	127,833	257,741	260,163
app-ads.txt	27,325	76,449	78,320

Owned Sellers

Sellers from other ad systems that list smaato.com as the owner domain.

Status	Publisher	Intermediary	Both	Total
Ok	22	208	15	245
Missing	3	57	7	67
Total	25	265	22	312