appnexus.com

Details for ad system appnexus.com

Sellers.json

Fetch Details

Alternate Domains xandr.com
First Fetch2021-06-10T10:13:37+00:00
Last Fetch2026-02-06T08:36:28+00:00
Fetch StatusOk

Fetch Requests (1)

URL https://appnexus.com/sellers.json
ResultSellers.json Found.

Last Fetch

Fetched2026-02-06T08:36:28+00:00
URL https://appnexus.com/sellers.json
Redirect https://acdn.adnxs.com/sellers/1d/appnexus/sellers.json
Content Type application/json
Hash 7b1b31ffccbb9ae54bb7d5eaac8d96f2063137fd99c1e4083bcb4c278b741fb8
SimHash fb118725acea

Sellers.json Details

Version1.0
Contact Emailsellers-json@microsoft.com
TAG-IDf5ab79cb980f11d1

Current Sellers

Breakdown of the ad seller records from appnexus.com's sellers.json file. Sellers can represent publishers, intermediaries, or both. They may have public ownership information, or be marked as confidential.

Ownership Publisher Intermediary Both Total
Public 1,090 374 226 1,690
Confidential 5 9 1 15
Total 1,095 383 227 1,705

Missing Sellers

Sellers that were present in previously fetched versions of appnexus.com's sellers.json file, but were missing from the last successfully fetched file.

Ownership Publisher Intermediary Both Total
Public 627 264 99 990
Confidential 2 4 0 6
Total 629 268 99 996

Warnings

Code Description Count
sellers_missing_domains Missing sellers[].domain field. 2
sellers_subdomain_domains Subdomain sellers[].domain field. 33

Seller Profiles

Sellers are profiled based on the sites (ads.txt) and app developers (app-ads.txt) that authorize them. Profiles are recalculated periodically, so may not incorporate recent changes.

Authorized Sellers

The number of current appnexus.com sellers authorized by at least one site or app developer, broken down by the declared relationship.

Resource Direct Reseller All
ads.txt 1,163 604 1,341
app-ads.txt 769 523 969

Expected Types

Comparison between the declared types of current appnexus.com sellers and their expected types, based on the relationships declared by the sites and app developers that authorize them.

Expected Type Publisher Intermediary Both
Publisher 722 17 27
Intermediary 12 133 24
Both 116 172 160

Profile Warnings

Description Count
Authorized direct by multiple owners. 902
Type doesn't match expected type. 368
Not authorized by any known site/app. 322
Domain doesn't match expected domain. 116

Authorizing Entities

The number of sites (ads.txt) and app developers (app-ads.txt) that authorize accounts from appnexus.com, broken down by the declared relationship.

Resource Direct Reseller All
ads.txt 243,677 291,730 333,056
app-ads.txt 42,769 125,652 126,370

Owned Sellers

Sellers from other ad systems that list appnexus.com as the owner domain.

Status Publisher Intermediary Both Total
Ok 18 55 3 76
Missing 38 72 2 112
Total 56 127 5 188