xandr.com

Fetch Details

System Deprecated	True
Main Domain	appnexus.com
First Fetch	2021-06-10T11:06:58+00:00
Last Fetch	2025-07-08T13:20:52+00:00
Fetch Status	Ok

Fetch Requests (1)

Last Fetch

Fetched	2025-07-08T13:20:52+00:00
URL	https://xandr.com/sellers.json
Redirect	https://acdn.adnxs.com/sellers/1d/appnexus/sellers.json
Content Type	application/json
Hash	b42e08fc03098ed5e6d5e433ea317d71633867e11d0b03e7d3c20cf5b7745cd3
SimHash	fb118725adea

Sellers.json Details

Version	1.0
Contact Email	sellers-json@microsoft.com
TAG-ID	f5ab79cb980f11d1

Current Sellers

Breakdown of the ad seller records from xandr.com's sellers.json file. Sellers can represent publishers, intermediaries, or both. They may have public ownership information, or be marked as confidential.

Ownership	Publisher	Intermediary	Both	Total
Public	1,202	407	241	1,850
Confidential	4	10	1	15
Total	1,206	417	242	1,865

Missing Sellers

Sellers that were present in previously fetched versions of xandr.com's sellers.json file, but were missing from the last successfully fetched file.

Ownership	Publisher	Intermediary	Both	Total
Public	483	217	77	777
Confidential	3	3	0	6
Total	486	220	77	783

Warnings

Code	Description	Count
sellers_missing_domains	Missing sellers[].domain field.	2
sellers_subdomain_domains	Subdomain sellers[].domain field.	40

Seller Profiles

Sellers are profiled based on the sites (ads.txt) and app developers (app-ads.txt) that authorize them. Profiles are recalculated periodically, so may not incorporate recent changes.

Authorized Sellers

The number of current xandr.com sellers authorized by at least one site or app developer, broken down by the declared relationship.

Resource	Direct	Reseller	All
ads.txt	296	275	475
app-ads.txt	218	231	370

Expected Types

Comparison between the declared types of current xandr.com sellers and their expected types, based on the relationships declared by the sites and app developers that authorize them.

Expected Type	Publisher	Intermediary	Both
Publisher	197	12	11
Intermediary	12	115	48
Both	18	43	39

Profile Warnings

Description	Count
Not authorized by any known site/app.	1,370
Authorized direct by multiple owners.	181
Type doesn't match expected type.	144
Domain doesn't match expected domain.	53

Authorizing Entities

The number of sites (ads.txt) and app developers (app-ads.txt) that authorize accounts from xandr.com, broken down by the declared relationship.

Resource	Direct	Reseller	All
ads.txt	70,303	153,909	164,134
app-ads.txt	18,299	94,715	95,814

Owned Sellers

Sellers from other ad systems that list xandr.com as the owner domain.

Status	Publisher	Intermediary	Both	Total
Ok	6	19	1	26
Missing	1	15	0	16
Total	7	34	1	42