xandr.com

Details for ad system xandr.com

Sellers.json

Fetch Details

System DeprecatedTrue
Main Domain appnexus.com
First Fetch2021-06-10T11:06:58+00:00
Last Fetch2025-07-08T13:20:52+00:00
Fetch StatusOk

Fetch Requests (1)

URL https://xandr.com/sellers.json
ResultSellers.json Found.

Last Fetch

Fetched2025-07-08T13:20:52+00:00
URL https://xandr.com/sellers.json
Redirect https://acdn.adnxs.com/sellers/1d/appnexus/sellers.json
Content Type application/json
Hash b42e08fc03098ed5e6d5e433ea317d71633867e11d0b03e7d3c20cf5b7745cd3
SimHash fb118725adea

Sellers.json Details

Version1.0
Contact Emailsellers-json@microsoft.com
TAG-IDf5ab79cb980f11d1

Current Sellers

Breakdown of the ad seller records from xandr.com's sellers.json file. Sellers can represent publishers, intermediaries, or both. They may have public ownership information, or be marked as confidential.

Ownership Publisher Intermediary Both Total
Public 1,202 407 241 1,850
Confidential 4 10 1 15
Total 1,206 417 242 1,865

Missing Sellers

Sellers that were present in previously fetched versions of xandr.com's sellers.json file, but were missing from the last successfully fetched file.

Ownership Publisher Intermediary Both Total
Public 483 217 77 777
Confidential 3 3 0 6
Total 486 220 77 783

Warnings

Code Description Count
sellers_missing_domains Missing sellers[].domain field. 2
sellers_subdomain_domains Subdomain sellers[].domain field. 40

Seller Profiles

Sellers are profiled based on the sites (ads.txt) and app developers (app-ads.txt) that authorize them. Profiles are recalculated periodically, so may not incorporate recent changes.

Authorized Sellers

The number of current xandr.com sellers authorized by at least one site or app developer, broken down by the declared relationship.

Resource Direct Reseller All
ads.txt 296 275 475
app-ads.txt 218 231 370

Expected Types

Comparison between the declared types of current xandr.com sellers and their expected types, based on the relationships declared by the sites and app developers that authorize them.

Expected Type Publisher Intermediary Both
Publisher 197 12 11
Intermediary 12 115 48
Both 18 43 39

Profile Warnings

Description Count
Not authorized by any known site/app. 1,370
Authorized direct by multiple owners. 181
Type doesn't match expected type. 144
Domain doesn't match expected domain. 53

Authorizing Entities

The number of sites (ads.txt) and app developers (app-ads.txt) that authorize accounts from xandr.com, broken down by the declared relationship.

Resource Direct Reseller All
ads.txt 70,303 153,909 164,134
app-ads.txt 18,299 94,715 95,814

Owned Sellers

Sellers from other ad systems that list xandr.com as the owner domain.

Status Publisher Intermediary Both Total
Ok 6 19 1 26
Missing 1 15 0 16
Total 7 34 1 42