xandr.com

Fetch Details

System Deprecated	True
Main Domain	appnexus.com
First Fetch	2021-06-10T11:06:58+00:00
Last Fetch	2026-02-06T12:32:56+00:00
Fetch Status	Ok

Fetch Requests (1)

Last Fetch

Fetched	2026-02-06T12:32:56+00:00
URL	https://xandr.com/sellers.json
Redirect	https://acdn.adnxs.com/sellers/1d/appnexus/sellers.json
Content Type	application/json
Hash	ae5bcbba4493a943d668f45ae2aea1e5e27f9537eeada7338fc40daa0ba09277
SimHash	fb118725acea

Sellers.json Details

Version	1.0
Contact Email	sellers-json@microsoft.com
TAG-ID	f5ab79cb980f11d1

Current Sellers

Breakdown of the ad seller records from xandr.com's sellers.json file. Sellers can represent publishers, intermediaries, or both. They may have public ownership information, or be marked as confidential.

Ownership	Publisher	Intermediary	Both	Total
Public	1,088	374	225	1,687
Confidential	5	9	1	15
Total	1,093	383	226	1,702

Missing Sellers

Sellers that were present in previously fetched versions of xandr.com's sellers.json file, but were missing from the last successfully fetched file.

Ownership	Publisher	Intermediary	Both	Total
Public	612	264	97	973
Confidential	2	4	0	6
Total	614	268	97	979

Warnings

Code	Description	Count
sellers_missing_domains	Missing sellers[].domain field.	2
sellers_subdomain_domains	Subdomain sellers[].domain field.	33

Seller Profiles

Sellers are profiled based on the sites (ads.txt) and app developers (app-ads.txt) that authorize them. Profiles are recalculated periodically, so may not incorporate recent changes.

Authorized Sellers

The number of current xandr.com sellers authorized by at least one site or app developer, broken down by the declared relationship.

Resource	Direct	Reseller	All
ads.txt	264	244	424
app-ads.txt	191	206	333

Expected Types

Comparison between the declared types of current xandr.com sellers and their expected types, based on the relationships declared by the sites and app developers that authorize them.

Expected Type	Publisher	Intermediary	Both
Publisher	179	8	8
Intermediary	8	109	40
Both	15	38	35

Profile Warnings

Description	Count
Not authorized by any known site/app.	1,262
Authorized direct by multiple owners.	162
Type doesn't match expected type.	117
Domain doesn't match expected domain.	41

Authorizing Entities

The number of sites (ads.txt) and app developers (app-ads.txt) that authorize accounts from xandr.com, broken down by the declared relationship.

Resource	Direct	Reseller	All
ads.txt	102,143	162,756	204,106
app-ads.txt	19,397	100,647	101,819

Owned Sellers

Sellers from other ad systems that list xandr.com as the owner domain.

Status	Publisher	Intermediary	Both	Total
Ok	5	19	1	25
Missing	3	81	1	85
Total	8	100	2	110